Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
| Ausgabe: | Fourteenth edition, global edition |
| Schlagworte: | |
| Beschreibung: | 676 Seiten Illustrationen, Diagramme |
| ISBN: | 9780135192122 9781292294865 1292294868 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20200303 | ||
| 007 | t | ||
| 008 | 190215s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9780135192122 |c hardback |9 978-0-13-519212-2 | ||
| 020 | |a 9781292294865 |c paperback |9 978-1-292-29486-5 | ||
| 020 | |a 1292294868 |9 1-292-29486-8 | ||
| 035 | |a (OCoLC)1112143168 | ||
| 035 | |a (DE-599)BVBBV045466587 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 | |
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| 100 | 1 | |a Armstrong, Gary |d 1943- |e Verfasser |0 (DE-588)170906825 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b an introduction |c Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), with Marc Oliver Opresnik (St. Gallen Management Institute) |
| 250 | |a Fourteenth edition, global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 676 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a CD-ROM |0 (DE-588)4139307-7 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a CD-ROM |0 (DE-588)4139307-7 |D s |
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| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
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| 700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 700 | 1 | |a Opresnik, Marc Oliver |d 1969- |e Verfasser |0 (DE-588)121167410 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030851775 | ||
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804179381835268097 |
|---|---|
| any_adam_object | |
| author | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_GND | (DE-588)170906825 (DE-588)121409600 (DE-588)121167410 |
| author_facet | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_role | aut aut aut |
| author_sort | Armstrong, Gary 1943- |
| author_variant | g a ga p k pk m o o mo moo |
| building | Verbundindex |
| bvnumber | BV045466587 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1112143168 (DE-599)BVBBV045466587 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourteenth edition, global edition |
| format | Book |
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| id | DE-604.BV045466587 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:49Z |
| institution | BVB |
| isbn | 9780135192122 9781292294865 1292294868 |
| language | English |
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| physical | 676 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Pearson |
| record_format | marc |
| spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), with Marc Oliver Opresnik (St. Gallen Management Institute) Fourteenth edition, global edition Harlow, England Pearson [2020] © 2020 676 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4139307-7 (DE-588)4120697-6 (DE-588)4037624-2 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_fullStr | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_full_unstemmed | Marketing an introduction Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University), with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | CD-ROM Marketingstrategie Marktanalyse Marketing Lehrbuch |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction |