Direct and digital marketing in practice:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Bloomsbury Business, an imprint of Bloomsbury Publishing Plc
2017
|
Ausgabe: | Third edition |
Schlagworte: | |
Online-Zugang: | TUM01 |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781472939074 9781472939081 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV045458989 | ||
003 | DE-604 | ||
005 | 20190716 | ||
007 | cr|uuu---uuuuu | ||
008 | 190213s2017 |||| o||u| ||||||eng d | ||
020 | |a 9781472939074 |c PDF |9 978-1-4729-3907-4 | ||
020 | |a 9781472939081 |c EPUB |9 978-1-4729-3908-1 | ||
035 | |a (ZDB-4-NLEBK)1532611 | ||
035 | |a (OCoLC)1037867989 | ||
035 | |a (DE-599)BVBBV045458989 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-91 | ||
082 | 0 | |a 658.8/72 |2 23 | |
100 | 1 | |a Thomas, Brian |d 1938- |e Verfasser |0 (DE-588)1124492070 |4 aut | |
245 | 1 | 0 | |a Direct and digital marketing in practice |c by Brian Thomas and Matthew Housden |
250 | |a Third edition | ||
264 | 1 | |a London |b Bloomsbury Business, an imprint of Bloomsbury Publishing Plc |c 2017 | |
300 | |a 1 Online-Ressource | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a Direct marketing |a Internet marketing | |
700 | 1 | |a Housden, Matthew |e Verfasser |0 (DE-588)173064485 |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-4729-3909-8 |w (DE-604)BV044369307 |
912 | |a ZDB-4-NLEBK | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-030844247 | ||
966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1532611 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_Kauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804179361477165056 |
---|---|
any_adam_object | |
author | Thomas, Brian 1938- Housden, Matthew |
author_GND | (DE-588)1124492070 (DE-588)173064485 |
author_facet | Thomas, Brian 1938- Housden, Matthew |
author_role | aut aut |
author_sort | Thomas, Brian 1938- |
author_variant | b t bt m h mh |
building | Verbundindex |
bvnumber | BV045458989 |
collection | ZDB-4-NLEBK |
ctrlnum | (ZDB-4-NLEBK)1532611 (OCoLC)1037867989 (DE-599)BVBBV045458989 |
dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | Third edition |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01380nmm a2200361zc 4500</leader><controlfield tag="001">BV045458989</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190716 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190213s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781472939074</subfield><subfield code="c">PDF</subfield><subfield code="9">978-1-4729-3907-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781472939081</subfield><subfield code="c">EPUB</subfield><subfield code="9">978-1-4729-3908-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)1532611</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1037867989</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045458989</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Thomas, Brian</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1124492070</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Direct and digital marketing in practice</subfield><subfield code="c">by Brian Thomas and Matthew Housden</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Bloomsbury Business, an imprint of Bloomsbury Publishing Plc</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield><subfield code="a">Internet marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Housden, Matthew</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173064485</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-4729-3909-8</subfield><subfield code="w">(DE-604)BV044369307</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030844247</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1532611</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV045458989 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:18:39Z |
institution | BVB |
isbn | 9781472939074 9781472939081 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030844247 |
oclc_num | 1037867989 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Bloomsbury Business, an imprint of Bloomsbury Publishing Plc |
record_format | marc |
spelling | Thomas, Brian 1938- Verfasser (DE-588)1124492070 aut Direct and digital marketing in practice by Brian Thomas and Matthew Housden Third edition London Bloomsbury Business, an imprint of Bloomsbury Publishing Plc 2017 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Direct marketing Internet marketing Housden, Matthew Verfasser (DE-588)173064485 aut Erscheint auch als Druck-Ausgabe 978-1-4729-3909-8 (DE-604)BV044369307 |
spellingShingle | Thomas, Brian 1938- Housden, Matthew Direct and digital marketing in practice Direct marketing Internet marketing |
title | Direct and digital marketing in practice |
title_auth | Direct and digital marketing in practice |
title_exact_search | Direct and digital marketing in practice |
title_full | Direct and digital marketing in practice by Brian Thomas and Matthew Housden |
title_fullStr | Direct and digital marketing in practice by Brian Thomas and Matthew Housden |
title_full_unstemmed | Direct and digital marketing in practice by Brian Thomas and Matthew Housden |
title_short | Direct and digital marketing in practice |
title_sort | direct and digital marketing in practice |
topic | Direct marketing Internet marketing |
topic_facet | Direct marketing Internet marketing |
work_keys_str_mv | AT thomasbrian directanddigitalmarketinginpractice AT housdenmatthew directanddigitalmarketinginpractice |