Review of marketing research, Volume 12, Brand meaning management: = Brand meaning management
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Publishing Limited
2015
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (xxxii, 305 pages.) |
| ISBN: | 9781784419318 1784419311 |
Internformat
MARC
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| 020 | |a 1784419311 |c electronic bk. |9 1-78441-931-1 | ||
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| 245 | 1 | 0 | |a Review of marketing research, Volume 12, Brand meaning management |b = Brand meaning management |c edited by Deborah J. Macinnis, C. Whan Park |
| 246 | 1 | 3 | |a Brand meaning management |
| 246 | 1 | 1 | |a Brand meaning management |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Group Publishing Limited |c 2015 | |
| 300 | |a 1 online resource (xxxii, 305 pages.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Branding (Marketing) |x Management |a Brand name products |x Management |a Brand name products |x Psychological aspects |a Meaning (Psychology) |a Customer relations |x Management | |
| 700 | 1 | |a MacInnis, Deborah J. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 178441932X |z 9781784419325 |
| 912 | |a ZDB-4-NLEBK | ||
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Datensatz im Suchindex
| _version_ | 1804179360710656000 |
|---|---|
| any_adam_object | |
| author2 | MacInnis, Deborah J. |
| author2_role | edt |
| author2_variant | d j m dj djm |
| author_facet | MacInnis, Deborah J. |
| building | Verbundindex |
| bvnumber | BV045457901 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)993135 (OCoLC)1086271634 (DE-599)BVBBV045457901 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045457901 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:38Z |
| institution | BVB |
| isbn | 9781784419318 1784419311 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030843160 |
| oclc_num | 1086271634 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (xxxii, 305 pages.) |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| spelling | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park Brand meaning management First edition Bingley, UK Emerald Group Publishing Limited 2015 1 online resource (xxxii, 305 pages.) txt rdacontent c rdamedia cr rdacarrier Description based on print version record Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management MacInnis, Deborah J. edt Erscheint auch als Druck-Ausgabe 178441932X 9781784419325 |
| spellingShingle | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
| title | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_alt | Brand meaning management |
| title_auth | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_exact_search | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_full | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_fullStr | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_full_unstemmed | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_short | Review of marketing research, Volume 12, Brand meaning management |
| title_sort | review of marketing research volume 12 brand meaning management brand meaning management |
| title_sub | = Brand meaning management |
| topic | Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
| topic_facet | Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
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