The Routledge companion to critical marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2019
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Enthält 30 Beiträge Includes bibliographical references and index |
| Beschreibung: | xvi, 512 Seiten |
| ISBN: | 9781138641402 9781315630526 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804179347893911552 |
|---|---|
| adam_text | CONTENTS
List of illustrations viii
Notes on contributors ix
1 Introducing and advancing Critical Marketing Studies 1
Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and
Rohit Varman
PART I
Exploring the terrain of Critical Marketing Studies 35
2 Postmodernism and critical marketing 37
Nikhilesh Dholakia and A. Fuat Ftrat
3 Postcolonialism, subaltemity, and critical marketing 49
Rohit Varman
4 Feminist perspectives in marketing: past, present, and future 64
Pauline Maclaran and Olga Kravets
5 Critical social marketing: reflections, introspections, and
future directions 83
Ross Gordon
6 Critical macromarketing, sustainable marketing, and globalization 98
William E. Kilboume
v
Contents
1 Critical perspectives on place marketing 115
Massimo Giovanardi, Mihalis Kavaratzis, and Maria Lichrou
8 Critical arts marketing 135
Gretchen Larsen and Finola Kerrigan
PART II
Critical Marketing: marketing practices in focus 153
9 Critical studies of marketing work 155
Peter Svensson
10 The cultural turn in lifestyle research: overview and reflections 172
Gokcen Coskuner-Balli
/
11 Advertising practice and critical marketing 185
Chris Hackley
12 Critical reflections on the marketing concept and
consumer sovereignty 196
Mark Tadajewski
13 Service-Dominant logic: the evolution of a universal
marketing rhetoric 225
Chris Miles
14 Metaphor and Relationship Marketing discourse 243
Lisa O Malley
15 Critical perspectives on ethical consumption 256
Michal Carrington and Andreas Chatzidakis
16 Religious critiques of the market 271
AliakbarJafari
PART III
Rethinking consumers and markets: critiques of markets 285
17 Re-mapping power for critical marketing and consumer research 287
Janice Denegri-Knott
18 Ideology and Critical Marketing Studies 306
Giana M. Eckhardt, Rohit Varman, and Nikhilesh Dholakia
vi
Contents
19 Non-Western cultures and Critical Marketing 319
Ôzlem Sandîka Türkdogan
20 Choice and choicelessness in consumer practice 337
Ruby Roy Dholakia, A. Fuat Firat, and Nikhilesh Dholakia
21 Managing racial stigma in consumer culture 353
David Crockett
22 Consumer vulnerability: critical insights from stories, action
research and visual culture 366
Susan Dunnett, Kathy Hamilton, and Maria Piacentini
23 The embodied consumer 383
Maurice Patterson
PART IV N
Critical marketing: marketing practices in focus 401
24 Critical perspectives on brand management 403
Adam Arvidsson and Alex Giordano
25 Gender, marketing, and emotions: a critical, feminist exploration
of the ideological helix that defines our working worlds 415
Loma Stevens
26 Biopolitical marketing and the commodification of social contexts 430
Detlev Zwick and Alan Bradshaw
21 Exploitation and emancipation 439
Bernard Cova and Bernard Paranque
28 Political economy approaches to transnational commodity markets:
an application to the case of the global palm oil market 453
Martin Fougère
29 Social media, big data, and critical marketing 467
Christian Fuchs
30 Marketing and the production of consumers’ objective violence 482
Eduardo André Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira
Index 500
vii
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:26Z |
| institution | BVB |
| isbn | 9781138641402 9781315630526 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030835686 |
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| physical | xvi, 512 Seiten |
| publishDate | 2019 |
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| publisher | Routledge |
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| spelling | The Routledge companion to critical marketing edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman London Routledge 2019 xvi, 512 Seiten txt rdacontent n rdamedia nc rdacarrier Enthält 30 Beiträge Includes bibliographical references and index (DE-588)4143413-4 Aufsatzsammlung gnd-content Tadajewski, Mark (DE-588)138921547 edt ctb Erscheint auch als Online-Ausgabe 978-1-315-63052-6 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1020865652.pdf Inhaltsverzeichnis Inhaltsverzeichnis Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030835686&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to critical marketing |
| subject_GND | (DE-588)4143413-4 |
| title | The Routledge companion to critical marketing |
| title_auth | The Routledge companion to critical marketing |
| title_exact_search | The Routledge companion to critical marketing |
| title_full | The Routledge companion to critical marketing edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman |
| title_fullStr | The Routledge companion to critical marketing edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman |
| title_full_unstemmed | The Routledge companion to critical marketing edited by Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman |
| title_short | The Routledge companion to critical marketing |
| title_sort | the routledge companion to critical marketing |
| topic_facet | Aufsatzsammlung |
| url | http://www.gbv.de/dms/zbw/1020865652.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030835686&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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