Think like a UX researcher: how to observe users, influence design, and shape business strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton
CRC Press
[2019]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 294 Seiten Illustrationen |
| ISBN: | 9781138365292 9781138365353 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Acknowledgments Introduction 1 Setting the Stage □ The Seven Deadly Sins of UX Research □ Think Like a Detective □ The Two Questions We Answer with UX Research □ Anatomy of a Research Question □ Applying Psychology to UX Research □ Why Iterative Design Isn’t Enough to Create Innovative Products □ Does your Company Deliver a Superior Customer Experience? 2 Planning User Experience Research □ Defining Your UX Research Problem □ How to Approach Desk Research □ Conducting an Effective Stakeholder Interview □ Identifying the User Groups for Your UX Research □ Writing the Perfect Participant Screener □ Arguments Against a Representative Sample □ How to Find More Usability Problems with Fewer Participants □ Deciding on Your First Research Activity with Users 3 Conducting User Experience Research □ Gaining Informed Consent from Your Research Participants □ What Is Design Ethnography? □ Structuring the Ethnographic Interview □ Writing Effective Usability Test Tasks □ The Five Mistakes You’ll Make as a Usability Test Moderator vii ix 1 2 10 18 21 28 33 38 43 44 51 56 64 69 75 81 85 89 90 96 100 106 110
CONTENTS □ Avoiding Personal Opinions in Usability Expert Reviews 116 □ Toward a Lean UX □ Controlling Researcher Effects 121 4 Analyzing User Experience Research □ Sharpening Your Thinking Tools □ UX Research and Strength of Evidence □ Agile Personas □ How to Prioritize Usability Problems □ Creating Insights, Hypotheses and Testable Design Ideas □ How to Manage Design Projects with User Experience Metrics □ Two Measures that Will Justify Any Design Change □ Your Web Survey Is a Lot Less Reliable than You Think 5 Persuading People to Take Action on the Results of User Experience Research □ Evangelizing UX Research □ How to Create a User Journey Map □ Generating Solutions to Usability Problems □ Building UX Research Into the Design Studio Methodology □ Dealing with Common Objections to UX Research □ The User Experience Debrief Meeting □ Creating a User Experience Dashboard □ Achieving Boardroom Influence 6 Building a Career in User Experience □ Hiring a User Experience Leader □ A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners □ Going Beyond Technical Skills: What Makes a Great UX Researcher? □ How to Wow People with Your UX Research Portfolio □ A Week-by-Week Guide to Your First Month in a UX Research Role □ The Reflective UX Researcher 128 135 136 145 UO 156 160 166 173 177 183 184 195 203 208 215 221 228 234 241 242 248 260 267 273 278 Endnotes 2 S3 Index 289
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features • A dive-in-anywhere book that offers practical advice and topical examples. • Thought triggers, exercises and scenarios to test your knowledge of UX research. • Workshop ideas to build a development team s UX maturity. • War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. About the Authors David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology. Philip Hodgson has been a user experience researcher and mentor for over 25 years. His UX work has influenced product design for the US, European, and Asian markets, for everything from finance and medical software to store displays, packaging and even baby diapers. He has a PhD in Experimental Psychology.
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| spellingShingle | Travis, David 1960- Hodgson, Philip 1950- Think like a UX researcher how to observe users, influence design, and shape business strategy User interfaces (Computer systems) Design User interfaces (Computer systems) Evaluation User-centered system design Information Engineering (DE-588)4205982-3 gnd Marketinginstrument (DE-588)4214539-9 gnd |
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| title | Think like a UX researcher how to observe users, influence design, and shape business strategy |
| title_auth | Think like a UX researcher how to observe users, influence design, and shape business strategy |
| title_exact_search | Think like a UX researcher how to observe users, influence design, and shape business strategy |
| title_full | Think like a UX researcher how to observe users, influence design, and shape business strategy David Travis, Philip Hodgson |
| title_fullStr | Think like a UX researcher how to observe users, influence design, and shape business strategy David Travis, Philip Hodgson |
| title_full_unstemmed | Think like a UX researcher how to observe users, influence design, and shape business strategy David Travis, Philip Hodgson |
| title_short | Think like a UX researcher |
| title_sort | think like a ux researcher how to observe users influence design and shape business strategy |
| title_sub | how to observe users, influence design, and shape business strategy |
| topic | User interfaces (Computer systems) Design User interfaces (Computer systems) Evaluation User-centered system design Information Engineering (DE-588)4205982-3 gnd Marketinginstrument (DE-588)4214539-9 gnd |
| topic_facet | User interfaces (Computer systems) Design User interfaces (Computer systems) Evaluation User-centered system design Information Engineering Marketinginstrument |
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