Strategic retail management and brand management: trends, tactics and examples
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Oldenbourg
[2021]
|
| Schriftenreihe: | De Gruyter Studium
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 447 Seiten Diagramme 24 cm x 17 cm |
| ISBN: | 9783110543834 3110543834 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV045439872 | ||
| 003 | DE-604 | ||
| 005 | 20220701 | ||
| 007 | t | ||
| 008 | 190204s2021 gw |||| |||| 00||| eng d | ||
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| 020 | |a 3110543834 |9 3-11-054383-4 | ||
| 024 | 3 | |a 9783110543834 | |
| 035 | |a (OCoLC)1286870120 | ||
| 035 | |a (DE-599)DNB1130671003 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
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| 084 | |a QQ 440 |0 (DE-625)141974: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Berger-Grabner, Doris |e Verfasser |0 (DE-588)133996581 |4 aut | |
| 245 | 1 | 0 | |a Strategic retail management and brand management |b trends, tactics and examples |c Doris Berger-Grabner |
| 264 | 1 | |a Berlin ; Boston |b De Gruyter Oldenbourg |c [2021] | |
| 300 | |a IX, 447 Seiten |b Diagramme |c 24 cm x 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a De Gruyter Studium | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandelsbetrieb |0 (DE-588)4013974-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 653 | |a Fachhochschul-/Hochschulausbildung | ||
| 653 | |a Strategic Retail Management | ||
| 653 | |a Retail Marketing | ||
| 653 | |a Brand Management | ||
| 653 | |a E-Tailing | ||
| 653 | |a Consumer Behaviour | ||
| 653 | |a Branding | ||
| 689 | 0 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Management |0 (DE-588)4037278-9 |D s |
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| 689 | 1 | 0 | |a Einzelhandelsbetrieb |0 (DE-588)4013974-8 |D s |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-3-11-054395-7 |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030825400&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030825400 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804179334081019904 |
|---|---|
| adam_text | CONTENTS
PREFACE
-
V
PART
ONE:
STRATEGIC
RETAIL
MANAGEMENT
1
STRATEGIC
RETAIL
MANAGEMENT
-
5
1.1
INTRODUCTION
TO
RETAILING
----
5
1.1.1
WHEEL
OF
RETAILING
AND
FURTHER
DEVELOPMENTS
----
6
1.1.2
FACTS
AND
FIGURES
OF
THE
LARGEST
RETAILERS
IN
THE
WORLD
-
8
1.1.3
TRENDS
IN
THE
RETAIL
LANDSCAPE
-
14
1.2
IMPLEMENTING
A
RETAIL
STRATEGY
-
19
1.3
STP
MARKETING
STRATEGY
-
58
1.3.1
SEGMENTING
-
59
1.3.2
TARGETING
----
62
1.3.3
POSITIONING
----
64
1.4
CONSUMER
BUYING
BEHAVIOUR
AND
THE
PURCHASE
DECISION
PROCESS
----
72
1.4.1
CONSUMER
BEHAVIOUR
MODELS
-
75
1.4.2
PURCHASE
DECISION
PROCESS
----
83
1.4.3
DIFFERENT
TYPOLOGIES
OF
RETAIL
SHOPPERS
----
92
1.5
RETAIL
BRANDING
AND
POSITIONING
-
103
1.6
SUSTAINABLE
RETAILING
-
113
1.6.1
WHAT
IS
SUSTAINABILITY?
-
113
1.6.2
SUSTAINABLE
BUSINESS
PRACTICES
-
115
1.6.3
SUSTAINABLE
MARKETING
COMMUNICATION
-
133
2
MARKETING
MIX
IN
RETAILING
-
139
2.1
PRODUCT
AND
INNOVATION
----
139
2.1.1
MERCHANDISE
MANAGEMENT
-
144
2.1.2
PACKAGING
-----
165
2.2
PRICE
----
173
2.3
PLACE
----
190
2.3.1
CHOOSING
A
STORE
LOCATION
----
191
2.3.2
STORE
LAYOUT
-----
196
2.3.3
SUPPLY
CHAIN
MANAGEMENT
AND
LOGISTICS
-
204
2.3.4
DISTRIBUTION
CHANNELS
-----
213
2.4
PROMOTION
-----
216
2.5
PRESENTATION
-
220
2.5.1
PRESENTATION
OF
A
PHYSICAL
RETAIL
STORE
-
220
2.5.2
PRESENTATION
OF
A
WEBSITE
----
226
VIII
-
CONTENTS
2.6
2.6.1
2.6.2
2.7
PEOPLE
----
228
HRM
----
229
CUSTOMER
RELATIONSHIP
MANAGEMENT
-
244
PROCESS
----
252
3
3.1
E-COMMERCE,
E-TAILING,
AND
DIGITALIZATION
-
255
DIFFERENCES
BETWEEN
E-TAILING,
E-COMMERCE,
AND
DIGITALIZATION
----
256
3.2
3.3
3.4
INNOVATIVE
TECHNOLOGIES
IN
RETAIL
-
264
MULTICHANNEL,
OMNICHANNEL,
CROSS-CHANNEL,
NO-LINE
CHANNEL
-
280
OPPORTUNITIES
AND
CHALLENGES
-
288
PART
TWO:
BRAND
MANAGEMENT
4
4.1
4.1.1
4.1.2
4.2
4.2.1
4.2.2
4.2.3
4.2.4
4.3
4.3.1
4.3.2
4.3.3
4.4
4.4.1
4.4.2
4.5
STRATEGIC
BRAND
MANAGEMENT
-
297
DEFINITION
OF
BRAND
AND
BRAND
MANAGEMENT
-
297
DIFFERENCE
BETWEEN
A
PRODUCT
AND
A
BRAND
-
298
DEFINITION
OF
STRATEGIC
BRAND
MANAGEMENT
-
302
CREATING
RETAIL
BRANDS
-
306
BRAND
CONCEPT
-
311
BRAND
IDENTITY
----
312
BRAND
AWARENESS
-
314
BRAND
IMAGE
AND
BRAND
IMAGERY
-
318
BRAND
POSITIONING
-
321
SEGMENTING
AND
TARGETING
-
321
COMPETITOR
-
327
POINTS-OF-PARITY
AND
POINTS-OF-DIFFERENCE
BRAND
ASSOCIATION
-
328
BRAND
LOYALTY
-
332
BRAND
TRUST
----
335
BRAND
LOYALTY
PROGRAMS
-
339
BRAND
EQUITY
AND
BRAND
VALUE
-
354
5
5.1
5.2
5.3
5.4
BRANDING
DECISIONS
-
359
BRAND-SPONSOR
DECISION
-
359
BRAND-NAME
DECISION
-
361
BRAND-STRATEGY
DECISION/BRAND
DEVELOPMENT
-
364
BRAND
REPOSITIONING
----
365
6
6.1
6.2
BRAND
COMMUNICATION
-
367
ADVERTISING
AND
PROMOTION
-
369
INTERACTIVE
MARKETING
-
385
CONTENTS
-
IX
6.3
6.4
6.5
6.5.1
6.5.2
6.6
EVENTS
AND
EXPERIENCES
-
388
SPONSORSHIP
----
390
MOBILE
MARKETING
-
392
PERSONALIZED
COMMUNICATION
----
395
RELATIONSHIP
MARKETING
-
399
BRANDS
AND
PACKAGING
-
402
7
7.1
7.2
7.3
7.4
BRANDING
AND
DIGITALIZATION
-
407
DEFINITION
OF
DIGITAL
BRANDING
AND
DIGITAL
BRANDING
STRATEGY
-
407
IMPORTANCE
OF
DIGITAL
CUSTOMER
JOURNEYS
AND
TOUCHPOINTS
-
411
DIGITAL
COMMUNICATION
IN
BUILDING
BRANDS
----
414
FUTURE
DEVELOPMENTS
AND
OUTLOOK
-
418
LIST
OF
REFERENCES
-
419
LIST
OF
FIGURES
----
437
LIST
OF
TABLES
----
439
INDEX
----
441
|
| any_adam_object | 1 |
| author | Berger-Grabner, Doris |
| author_GND | (DE-588)133996581 |
| author_facet | Berger-Grabner, Doris |
| author_role | aut |
| author_sort | Berger-Grabner, Doris |
| author_variant | d b g dbg |
| building | Verbundindex |
| bvnumber | BV045439872 |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)1286870120 (DE-599)DNB1130671003 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045439872 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:18:13Z |
| institution | BVB |
| institution_GND | (DE-588)1065492103 |
| isbn | 9783110543834 3110543834 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030825400 |
| oclc_num | 1286870120 |
| open_access_boolean | |
| owner | DE-1102 DE-355 DE-BY-UBR DE-1050 |
| owner_facet | DE-1102 DE-355 DE-BY-UBR DE-1050 |
| physical | IX, 447 Seiten Diagramme 24 cm x 17 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | De Gruyter Studium |
| spelling | Berger-Grabner, Doris Verfasser (DE-588)133996581 aut Strategic retail management and brand management trends, tactics and examples Doris Berger-Grabner Berlin ; Boston De Gruyter Oldenbourg [2021] IX, 447 Seiten Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier De Gruyter Studium Strategisches Management (DE-588)4124261-0 gnd rswk-swf Electronic Shopping (DE-588)4215399-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Fachhochschul-/Hochschulausbildung Strategic Retail Management Retail Marketing Brand Management E-Tailing Consumer Behaviour Branding Einzelhandel (DE-588)4127747-8 s Markenpolitik (DE-588)4144679-3 s Management (DE-588)4037278-9 s 1\p DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s Strategisches Management (DE-588)4124261-0 s Marketing-Mix (DE-588)4168908-2 s Electronic Shopping (DE-588)4215399-2 s DE-604 De Gruyter Oldenbourg (DE-588)1065492103 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-054382-7 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-054395-7 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030825400&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berger-Grabner, Doris Strategic retail management and brand management trends, tactics and examples Strategisches Management (DE-588)4124261-0 gnd Electronic Shopping (DE-588)4215399-2 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Management (DE-588)4037278-9 gnd Einzelhandel (DE-588)4127747-8 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4215399-2 (DE-588)4144679-3 (DE-588)4013974-8 (DE-588)4037278-9 (DE-588)4127747-8 (DE-588)4168908-2 |
| title | Strategic retail management and brand management trends, tactics and examples |
| title_auth | Strategic retail management and brand management trends, tactics and examples |
| title_exact_search | Strategic retail management and brand management trends, tactics and examples |
| title_full | Strategic retail management and brand management trends, tactics and examples Doris Berger-Grabner |
| title_fullStr | Strategic retail management and brand management trends, tactics and examples Doris Berger-Grabner |
| title_full_unstemmed | Strategic retail management and brand management trends, tactics and examples Doris Berger-Grabner |
| title_short | Strategic retail management and brand management |
| title_sort | strategic retail management and brand management trends tactics and examples |
| title_sub | trends, tactics and examples |
| topic | Strategisches Management (DE-588)4124261-0 gnd Electronic Shopping (DE-588)4215399-2 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Management (DE-588)4037278-9 gnd Einzelhandel (DE-588)4127747-8 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Strategisches Management Electronic Shopping Markenpolitik Einzelhandelsbetrieb Management Einzelhandel Marketing-Mix |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030825400&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bergergrabnerdoris strategicretailmanagementandbrandmanagementtrendstacticsandexamples AT degruyteroldenbourg strategicretailmanagementandbrandmanagementtrendstacticsandexamples |