Leveraging computer-mediated marketing environments:
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Summary: | "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"... |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522573456 |
| DOI: | 10.4018/978-1-5225-7344-9 |
Staff View
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| id | DE-604.BV045439865 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-29T17:04:15Z |
| institution | BVB |
| isbn | 9781522573456 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030825393 |
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| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"... Internet marketing Social aspects Online social networks Social media Marketing Social aspects Bowen, Gordon 1950- (DE-588)106827736X edt Ozuem, Wilson 1974- (DE-588)1071415816 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7344-9 https://doi.org/10.4018/978-1-5225-7344-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Leveraging computer-mediated marketing environments Internet marketing Social aspects Online social networks Social media Marketing Social aspects |
| title | Leveraging computer-mediated marketing environments |
| title_auth | Leveraging computer-mediated marketing environments |
| title_exact_search | Leveraging computer-mediated marketing environments |
| title_full | Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem |
| title_fullStr | Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem |
| title_full_unstemmed | Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem |
| title_short | Leveraging computer-mediated marketing environments |
| title_sort | leveraging computer mediated marketing environments |
| topic | Internet marketing Social aspects Online social networks Social media Marketing Social aspects |
| topic_facet | Internet marketing Social aspects Online social networks Social media Marketing Social aspects |
| url | https://doi.org/10.4018/978-1-5225-7344-9 |
| work_keys_str_mv | AT bowengordon leveragingcomputermediatedmarketingenvironments AT ozuemwilson leveragingcomputermediatedmarketingenvironments |