Verfügbarkeit: Leveraging computer-mediated marketing environments

Leveraging computer-mediated marketing environments:

"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Bowen, Gordon 1950- (HerausgeberIn), Ozuem, Wilson 1974- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey, PA IGI Global [2019]
Schlagworte:	Internet marketing > Social aspects Online social networks Social media Marketing > Social aspects
Online-Zugang:	DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext
Zusammenfassung:	"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"...
Beschreibung:	1 Online-Ressource
ISBN:	9781522573456
DOI:	10.4018/978-1-5225-7344-9

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV045439865
003	DE-604
005	20211105
007	cr\|uuu---uuuuu
008	190204s2019 xxu\|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781522573456 \|9 978-1-5225-7345-6
035			\|a (OCoLC)1085399246
035			\|a (DE-599)BVBBV045439865
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-1050 \|a DE-1049 \|a DE-91 \|a DE-898 \|a DE-706 \|a DE-83
050		0	\|a HF5415.1265
082	0		\|a 658.8/72 \|2 23
245	1	0	\|a Leveraging computer-mediated marketing environments \|c Gordon Bowen, Wilson Ozuem
264		1	\|a Hershey, PA \|b IGI Global \|c [2019]
300			\|a 1 Online-Ressource
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
520			\|a "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"...
650		4	\|a Internet marketing \|x Social aspects
650		4	\|a Online social networks
650		4	\|a Social media
650		4	\|a Marketing \|x Social aspects
700	1		\|a Bowen, Gordon \|d 1950- \|0 (DE-588)106827736X \|4 edt
700	1		\|a Ozuem, Wilson \|d 1974- \|0 (DE-588)1071415816 \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, hardcover \|z 978-1-5225-7344-9
856	4	0	\|u https://doi.org/10.4018/978-1-5225-7344-9 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-98-IGB \|a ZDB-1-IGE
943	1		\|a oai:aleph.bib-bvb.de:BVB01-030825393
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-1050 \|p ZDB-98-IGB \|q FHD01_IGB_Kauf \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-898 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-1049 \|p ZDB-1-IGE \|q ZDB-1-IGE19 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-91 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-706 \|p ZDB-98-IGB \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-5225-7344-9 \|l DE-83 \|p ZDB-98-IGB \|q TUB_EBS_IGB \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1805088102380732416
adam_text
any_adam_object
author2	Bowen, Gordon 1950- Ozuem, Wilson 1974-
author2_role	edt edt
author2_variant	g b gb w o wo
author_GND	(DE-588)106827736X (DE-588)1071415816
author_facet	Bowen, Gordon 1950- Ozuem, Wilson 1974-
building	Verbundindex
bvnumber	BV045439865
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
collection	ZDB-98-IGB ZDB-1-IGE
ctrlnum	(OCoLC)1085399246 (DE-599)BVBBV045439865
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.4018/978-1-5225-7344-9
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV045439865</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211105</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">190204s2019 xxu\|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522573456</subfield><subfield code="9">978-1-5225-7345-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1085399246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045439865</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Leveraging computer-mediated marketing environments</subfield><subfield code="c">Gordon Bowen, Wilson Ozuem</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"...</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bowen, Gordon</subfield><subfield code="d">1950-</subfield><subfield code="0">(DE-588)106827736X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ozuem, Wilson</subfield><subfield code="d">1974-</subfield><subfield code="0">(DE-588)1071415816</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, hardcover</subfield><subfield code="z">978-1-5225-7344-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030825393</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHD01_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="q">ZDB-1-IGE19</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV045439865
illustrated	Not Illustrated
indexdate	2024-07-20T09:02:41Z
institution	BVB
isbn	9781522573456
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030825393
oclc_num	1085399246
open_access_boolean
owner	DE-1050 DE-1049 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-706 DE-83
owner_facet	DE-1050 DE-1049 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-706 DE-83
physical	1 Online-Ressource
psigel	ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB FHD01_IGB_Kauf ZDB-1-IGE ZDB-1-IGE19 ZDB-98-IGB TUB_EBS_IGB
publishDate	2019
publishDateSearch	2019
publishDateSort	2019
publisher	IGI Global
record_format	marc
spelling	Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"... Internet marketing Social aspects Online social networks Social media Marketing Social aspects Bowen, Gordon 1950- (DE-588)106827736X edt Ozuem, Wilson 1974- (DE-588)1071415816 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7344-9 https://doi.org/10.4018/978-1-5225-7344-9 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Leveraging computer-mediated marketing environments Internet marketing Social aspects Online social networks Social media Marketing Social aspects
title	Leveraging computer-mediated marketing environments
title_auth	Leveraging computer-mediated marketing environments
title_exact_search	Leveraging computer-mediated marketing environments
title_full	Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem
title_fullStr	Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem
title_full_unstemmed	Leveraging computer-mediated marketing environments Gordon Bowen, Wilson Ozuem
title_short	Leveraging computer-mediated marketing environments
title_sort	leveraging computer mediated marketing environments
topic	Internet marketing Social aspects Online social networks Social media Marketing Social aspects
topic_facet	Internet marketing Social aspects Online social networks Social media Marketing Social aspects
url	https://doi.org/10.4018/978-1-5225-7344-9
work_keys_str_mv	AT bowengordon leveragingcomputermediatedmarketingenvironments AT ozuemwilson leveragingcomputermediatedmarketingenvironments

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge