Leveraging computer-mediated marketing environments:

"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Bowen, Gordon 1950- (HerausgeberIn), Ozuem, Wilson 1974- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, PA IGI Global [2019]
Schlagworte:
Online-Zugang:DE-1050
DE-898
DE-1049
DE-91
DE-706
DE-83
Volltext
Zusammenfassung:"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"...
Beschreibung:1 Online-Ressource
ISBN:9781522573456
DOI:10.4018/978-1-5225-7344-9