The branding of tourist destinations: theoretical and empirical insights

Intro -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1: The Marketing Environment of Tourist Destinations -- Introduction -- Environmental Scanning -- The Macro-Environment -- Political, Legal and Regulatory Issues -- The Economic Issues -- Social Issues -- Technological...

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Weitere Verfasser: Camilleri, Mark Anthony (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley Emerald Publishing 2019
Ausgabe:First edition
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Zusammenfassung:Intro -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1: The Marketing Environment of Tourist Destinations -- Introduction -- Environmental Scanning -- The Macro-Environment -- Political, Legal and Regulatory Issues -- The Economic Issues -- Social Issues -- Technological Issues -- The Micro-Environment -- Capital Structure -- Resources -- Capabilities -- Company Aims and Objectives -- Marketing Intermediaries -- Identifying Competition -- Analysing Competition -- Summary -- References -- Chapter 2: Branding Places and Tourist Destinations: A Conceptualisation and Review -- Introduction -- Background -- How Does the Concept of 'Branding' Connect to Places? -- Destination Marketing and Destination Branding -- Evolution of the Concept of Place Branding -- Multi-Dimensional Perspectives of Destination Branding: How to Interpret 'Place'? -- Deconstructing a Place Brand -- The Process of Place Branding -- The Effectiveness of Place Branding -- Beyond Destination Branding to Place Thematisation -- Recommendations -- Future Research Directions -- Conclusions -- References -- Chapter 3: A Stakeholder Approach for Destination Management Organisations -- Introduction -- Strategic Management -- The Role of Stakeholders and Stakeholder Theory -- Governance -- The Political Environment -- The Organisational Culture -- Leadership, Employee Satisfaction and Strategy -- The Theoretical Foundation -- The Strategic Management -- Governance -- Stakeholders -- The Political Environment -- Gaps in Academic Knowledge -- Role of Board Relations -- Issues in Quantitative Studies -- Abundance of Case Studies -- Lack of Mixed Methods Study -- Managing DMOs -- Understanding the Structure of DMOs -- Strategy, Control and Services -- Defects of Stakeholder Theory and Governance -- Blind Spots in Methods and Approach -- Innovation -- Conclusions
References -- Chapter 4: The Destination Branding through Multisensory Experiences: Case Studies from Sweden -- Introduction -- Background -- Destination Branding: The Role of Multisensory Experiences -- The Experiential View of Consumption in the Experience Economy -- Place Multisensory Brand Experiences -- Expressing the 'Swedishness' through Multisensory Experiences -- Solutions and Recommendations -- Conclusions -- Case Studies from Sweden -- The Idea Behind the 'Swedish Number' -- A Customised Sound Experience -- Expressing its Swedishness -- Abba The Museum Case Study -- Walk In. Dance Out -- Appealing to the Five Senses -- Expressing its Swedishness -- ICEHOTEL Sweden Case Study -- The Story -- A Luxurious Ice Experience -- Appealing to the Senses -- Expressing its Swedishness -- IKEA Museum Case Study -- An Immersive Tour into the Past -- Appealing to the Five Senses -- Expressing its Swedishness -- References -- Chapter 5: The Development of the Agritourism Sector in Campania, Italy -- Introduction -- Defining Agritourism -- An Overview of Agritourism in Italy -- Agritourism in Campania -- Conclusion -- References -- Chapter 6: Using the Destination's Heritage, Language, Lifestyle and 'Made in Italy' As a Tourism Development Model -- Introduction -- Cultural Tourism in a Changing World -- Local Creativity and Lifestyle in Contemporary Cultural Tourism -- From Origin to Destination: Italian Soft Power and the H2LM -- First Results from the Application of the H2LM Model in the Marche Region -- Further Evolution and Possible Applications -- Concluding Remarks and Learning Tools -- References -- Chapter 7: The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal -- Introduction -- The Organisation of Events -- Events in Tourism Marketing -- The CBBE of Events -- Boosting Brand Equity
Improving the Destination's Attractiveness -- Destination Image -- The Music Festivals -- Conclusion -- References -- Chapter 8: Branding Porto: A Case Study of the 'Essence of Wine' -- Introduction -- Background -- Event Tourism -- Event Segmentation -- Methodology -- Data Collection -- Analysis -- The Demographic Profile -- Levels of Event Satisfaction -- Event Satisfaction Dimensions -- Solutions and Recommendations -- Future Research Directions -- References -- Chapter 9: Oleotourism Development in Jaén, Spain -- Introduction -- Background -- Agritourism -- Oleotourism -- The Local Tourism Development -- A Case Study from the Olive Fields in Jaén -- Tourism Evolution in the Selected Context -- A Path to Analyse a Tourism-Based Phenomenon -- An Application of the Proposed Path -- Conclusions -- Further Research and Directions -- References -- Chapter 10: The Hotel Managers' Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador -- Introduction -- Background -- A Review of Recent Bibliography on the Environment -- The Environment in Ecuador -- A Brief History of Azuay -- Methodology -- Statistical Methodology of the Analysis -- The Sample -- Results -- Conclusions -- Future Research Directions -- References -- Chapter 11: The Moderating Effect of Perceived Value on the Relationship between Country Image and Destination Brand Extension in Alanya, Turkey -- Introduction -- Literature Review -- OBE as a Mediator -- Perceived Value as a Moderator -- Examination of the Tourists' Perceptions and Attitudes -- Methodology -- Instrument -- Sampling -- Data Analysis -- Research Model -- The Findings -- Measurement Model -- Structural Model -- Moderating Effects of Hedonic and Monetary Value -- Discussion -- Solutions and Recommendations -- Practical Implications -- Future Research Directions -- Summary -- References
Beschreibung:1 Online-Ressource (xx, 241 Seiten)
ISBN:9781787693739