The branding of tourist destinations: theoretical and empirical insights
Intro -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1: The Marketing Environment of Tourist Destinations -- Introduction -- Environmental Scanning -- The Macro-Environment -- Political, Legal and Regulatory Issues -- The Economic Issues -- Social Issues -- Technological...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Bingley
Emerald Publishing
2019
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Ausgabe: | First edition |
Schlagworte: | |
Online-Zugang: | FHD01 FHN01 FWS01 FWS02 UEI01 UER01 Volltext |
Zusammenfassung: | Intro -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1: The Marketing Environment of Tourist Destinations -- Introduction -- Environmental Scanning -- The Macro-Environment -- Political, Legal and Regulatory Issues -- The Economic Issues -- Social Issues -- Technological Issues -- The Micro-Environment -- Capital Structure -- Resources -- Capabilities -- Company Aims and Objectives -- Marketing Intermediaries -- Identifying Competition -- Analysing Competition -- Summary -- References -- Chapter 2: Branding Places and Tourist Destinations: A Conceptualisation and Review -- Introduction -- Background -- How Does the Concept of 'Branding' Connect to Places? -- Destination Marketing and Destination Branding -- Evolution of the Concept of Place Branding -- Multi-Dimensional Perspectives of Destination Branding: How to Interpret 'Place'? -- Deconstructing a Place Brand -- The Process of Place Branding -- The Effectiveness of Place Branding -- Beyond Destination Branding to Place Thematisation -- Recommendations -- Future Research Directions -- Conclusions -- References -- Chapter 3: A Stakeholder Approach for Destination Management Organisations -- Introduction -- Strategic Management -- The Role of Stakeholders and Stakeholder Theory -- Governance -- The Political Environment -- The Organisational Culture -- Leadership, Employee Satisfaction and Strategy -- The Theoretical Foundation -- The Strategic Management -- Governance -- Stakeholders -- The Political Environment -- Gaps in Academic Knowledge -- Role of Board Relations -- Issues in Quantitative Studies -- Abundance of Case Studies -- Lack of Mixed Methods Study -- Managing DMOs -- Understanding the Structure of DMOs -- Strategy, Control and Services -- Defects of Stakeholder Theory and Governance -- Blind Spots in Methods and Approach -- Innovation -- Conclusions References -- Chapter 4: The Destination Branding through Multisensory Experiences: Case Studies from Sweden -- Introduction -- Background -- Destination Branding: The Role of Multisensory Experiences -- The Experiential View of Consumption in the Experience Economy -- Place Multisensory Brand Experiences -- Expressing the 'Swedishness' through Multisensory Experiences -- Solutions and Recommendations -- Conclusions -- Case Studies from Sweden -- The Idea Behind the 'Swedish Number' -- A Customised Sound Experience -- Expressing its Swedishness -- Abba The Museum Case Study -- Walk In. Dance Out -- Appealing to the Five Senses -- Expressing its Swedishness -- ICEHOTEL Sweden Case Study -- The Story -- A Luxurious Ice Experience -- Appealing to the Senses -- Expressing its Swedishness -- IKEA Museum Case Study -- An Immersive Tour into the Past -- Appealing to the Five Senses -- Expressing its Swedishness -- References -- Chapter 5: The Development of the Agritourism Sector in Campania, Italy -- Introduction -- Defining Agritourism -- An Overview of Agritourism in Italy -- Agritourism in Campania -- Conclusion -- References -- Chapter 6: Using the Destination's Heritage, Language, Lifestyle and 'Made in Italy' As a Tourism Development Model -- Introduction -- Cultural Tourism in a Changing World -- Local Creativity and Lifestyle in Contemporary Cultural Tourism -- From Origin to Destination: Italian Soft Power and the H2LM -- First Results from the Application of the H2LM Model in the Marche Region -- Further Evolution and Possible Applications -- Concluding Remarks and Learning Tools -- References -- Chapter 7: The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal -- Introduction -- The Organisation of Events -- Events in Tourism Marketing -- The CBBE of Events -- Boosting Brand Equity Improving the Destination's Attractiveness -- Destination Image -- The Music Festivals -- Conclusion -- References -- Chapter 8: Branding Porto: A Case Study of the 'Essence of Wine' -- Introduction -- Background -- Event Tourism -- Event Segmentation -- Methodology -- Data Collection -- Analysis -- The Demographic Profile -- Levels of Event Satisfaction -- Event Satisfaction Dimensions -- Solutions and Recommendations -- Future Research Directions -- References -- Chapter 9: Oleotourism Development in Jaén, Spain -- Introduction -- Background -- Agritourism -- Oleotourism -- The Local Tourism Development -- A Case Study from the Olive Fields in Jaén -- Tourism Evolution in the Selected Context -- A Path to Analyse a Tourism-Based Phenomenon -- An Application of the Proposed Path -- Conclusions -- Further Research and Directions -- References -- Chapter 10: The Hotel Managers' Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador -- Introduction -- Background -- A Review of Recent Bibliography on the Environment -- The Environment in Ecuador -- A Brief History of Azuay -- Methodology -- Statistical Methodology of the Analysis -- The Sample -- Results -- Conclusions -- Future Research Directions -- References -- Chapter 11: The Moderating Effect of Perceived Value on the Relationship between Country Image and Destination Brand Extension in Alanya, Turkey -- Introduction -- Literature Review -- OBE as a Mediator -- Perceived Value as a Moderator -- Examination of the Tourists' Perceptions and Attitudes -- Methodology -- Instrument -- Sampling -- Data Analysis -- Research Model -- The Findings -- Measurement Model -- Structural Model -- Moderating Effects of Hedonic and Monetary Value -- Discussion -- Solutions and Recommendations -- Practical Implications -- Future Research Directions -- Summary -- References |
Beschreibung: | 1 Online-Ressource (xx, 241 Seiten) |
ISBN: | 9781787693739 |
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520 | 3 | |a Intro -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1: The Marketing Environment of Tourist Destinations -- Introduction -- Environmental Scanning -- The Macro-Environment -- Political, Legal and Regulatory Issues -- The Economic Issues -- Social Issues -- Technological Issues -- The Micro-Environment -- Capital Structure -- Resources -- Capabilities -- Company Aims and Objectives -- Marketing Intermediaries -- Identifying Competition -- Analysing Competition -- Summary -- References -- Chapter 2: Branding Places and Tourist Destinations: A Conceptualisation and Review -- Introduction -- Background -- How Does the Concept of 'Branding' Connect to Places? -- Destination Marketing and Destination Branding -- Evolution of the Concept of Place Branding -- Multi-Dimensional Perspectives of Destination Branding: How to Interpret 'Place'? -- Deconstructing a Place Brand -- The Process of Place Branding -- The Effectiveness of Place Branding -- Beyond Destination Branding to Place Thematisation -- Recommendations -- Future Research Directions -- Conclusions -- References -- Chapter 3: A Stakeholder Approach for Destination Management Organisations -- Introduction -- Strategic Management -- The Role of Stakeholders and Stakeholder Theory -- Governance -- The Political Environment -- The Organisational Culture -- Leadership, Employee Satisfaction and Strategy -- The Theoretical Foundation -- The Strategic Management -- Governance -- Stakeholders -- The Political Environment -- Gaps in Academic Knowledge -- Role of Board Relations -- Issues in Quantitative Studies -- Abundance of Case Studies -- Lack of Mixed Methods Study -- Managing DMOs -- Understanding the Structure of DMOs -- Strategy, Control and Services -- Defects of Stakeholder Theory and Governance -- Blind Spots in Methods and Approach -- Innovation -- Conclusions | |
520 | 3 | |a References -- Chapter 4: The Destination Branding through Multisensory Experiences: Case Studies from Sweden -- Introduction -- Background -- Destination Branding: The Role of Multisensory Experiences -- The Experiential View of Consumption in the Experience Economy -- Place Multisensory Brand Experiences -- Expressing the 'Swedishness' through Multisensory Experiences -- Solutions and Recommendations -- Conclusions -- Case Studies from Sweden -- The Idea Behind the 'Swedish Number' -- A Customised Sound Experience -- Expressing its Swedishness -- Abba The Museum Case Study -- Walk In. Dance Out -- Appealing to the Five Senses -- Expressing its Swedishness -- ICEHOTEL Sweden Case Study -- The Story -- A Luxurious Ice Experience -- Appealing to the Senses -- Expressing its Swedishness -- IKEA Museum Case Study -- An Immersive Tour into the Past -- Appealing to the Five Senses -- Expressing its Swedishness -- References -- Chapter 5: The Development of the Agritourism Sector in Campania, Italy -- Introduction -- Defining Agritourism -- An Overview of Agritourism in Italy -- Agritourism in Campania -- Conclusion -- References -- Chapter 6: Using the Destination's Heritage, Language, Lifestyle and 'Made in Italy' As a Tourism Development Model -- Introduction -- Cultural Tourism in a Changing World -- Local Creativity and Lifestyle in Contemporary Cultural Tourism -- From Origin to Destination: Italian Soft Power and the H2LM -- First Results from the Application of the H2LM Model in the Marche Region -- Further Evolution and Possible Applications -- Concluding Remarks and Learning Tools -- References -- Chapter 7: The Consumer-Based Brand Equity of Music Events: Two Case Studies from Portugal -- Introduction -- The Organisation of Events -- Events in Tourism Marketing -- The CBBE of Events -- Boosting Brand Equity | |
520 | 3 | |a Improving the Destination's Attractiveness -- Destination Image -- The Music Festivals -- Conclusion -- References -- Chapter 8: Branding Porto: A Case Study of the 'Essence of Wine' -- Introduction -- Background -- Event Tourism -- Event Segmentation -- Methodology -- Data Collection -- Analysis -- The Demographic Profile -- Levels of Event Satisfaction -- Event Satisfaction Dimensions -- Solutions and Recommendations -- Future Research Directions -- References -- Chapter 9: Oleotourism Development in Jaén, Spain -- Introduction -- Background -- Agritourism -- Oleotourism -- The Local Tourism Development -- A Case Study from the Olive Fields in Jaén -- Tourism Evolution in the Selected Context -- A Path to Analyse a Tourism-Based Phenomenon -- An Application of the Proposed Path -- Conclusions -- Further Research and Directions -- References -- Chapter 10: The Hotel Managers' Attitudes Towards Environmental Responsibility. An Empirical Study from Ecuador -- Introduction -- Background -- A Review of Recent Bibliography on the Environment -- The Environment in Ecuador -- A Brief History of Azuay -- Methodology -- Statistical Methodology of the Analysis -- The Sample -- Results -- Conclusions -- Future Research Directions -- References -- Chapter 11: The Moderating Effect of Perceived Value on the Relationship between Country Image and Destination Brand Extension in Alanya, Turkey -- Introduction -- Literature Review -- OBE as a Mediator -- Perceived Value as a Moderator -- Examination of the Tourists' Perceptions and Attitudes -- Methodology -- Instrument -- Sampling -- Data Analysis -- Research Model -- The Findings -- Measurement Model -- Structural Model -- Moderating Effects of Hedonic and Monetary Value -- Discussion -- Solutions and Recommendations -- Practical Implications -- Future Research Directions -- Summary -- References | |
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Datensatz im Suchindex
DE-BY-FWS_katkey | 715733 |
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any_adam_object | |
author2 | Camilleri, Mark Anthony |
author2_role | edt |
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discipline | Wirtschaftswissenschaften |
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id | DE-604.BV045436718 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T14:12:37Z |
institution | BVB |
isbn | 9781787693739 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030822314 |
oclc_num | 1085376338 |
open_access_boolean | |
owner | DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-824 DE-92 |
owner_facet | DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-824 DE-92 |
physical | 1 Online-Ressource (xx, 241 Seiten) |
psigel | ZDB-30-PQE ZDB-55-BME ZDB-55-BME19 ZDB-30-PQE FHD01_PQE_Kauf ZDB-55-BME ZDB-55-BME19 |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Emerald Publishing |
record_format | marc |
spellingShingle | The branding of tourist destinations theoretical and empirical insights Destinationsmarketing (DE-588)1024713873 gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismusmarketing (DE-588)102470968X gnd Tourismus (DE-588)4018406-7 gnd |
subject_GND | (DE-588)1024713873 (DE-588)4120697-6 (DE-588)102470968X (DE-588)4018406-7 |
title | The branding of tourist destinations theoretical and empirical insights |
title_auth | The branding of tourist destinations theoretical and empirical insights |
title_exact_search | The branding of tourist destinations theoretical and empirical insights |
title_full | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri (University of Malta, Msida, Malta) |
title_fullStr | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri (University of Malta, Msida, Malta) |
title_full_unstemmed | The branding of tourist destinations theoretical and empirical insights edited by Mark Anthony Camilleri (University of Malta, Msida, Malta) |
title_short | The branding of tourist destinations |
title_sort | the branding of tourist destinations theoretical and empirical insights |
title_sub | theoretical and empirical insights |
topic | Destinationsmarketing (DE-588)1024713873 gnd Marketingstrategie (DE-588)4120697-6 gnd Tourismusmarketing (DE-588)102470968X gnd Tourismus (DE-588)4018406-7 gnd |
topic_facet | Destinationsmarketing Marketingstrategie Tourismusmarketing Tourismus |
url | https://www.emeraldinsight.com/doi/book/10.1108/9781787693739 |
work_keys_str_mv | AT camillerimarkanthony thebrandingoftouristdestinationstheoreticalandempiricalinsights |