Web-Tracking im E-Commerce: Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Baden-Baden
Nomos, Edition Reinhard Fischer
2018
|
| Ausgabe: | 1. Auflage |
| Schriftenreihe: | Online-Medien-Management
Band 7 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (250 Seiten) Illustrationen |
| ISBN: | 9783848792979 |
| DOI: | 10.5771/9783848792979 |
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV045432127 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:42:26Z |
| institution | BVB |
| institution_GND | (DE-588)117513-0 |
| isbn | 9783848792979 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030817818 |
| oclc_num | 1165565601 |
| open_access_boolean | |
| owner | DE-Ef29 DE-525 DE-12 DE-634 DE-1052 DE-521 DE-1043 DE-1102 DE-1046 DE-1047 DE-1841 DE-858 DE-Bo133 DE-Aug4 DE-M347 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-M483 DE-1949 DE-127 DE-150 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-Ef29 DE-525 DE-12 DE-634 DE-1052 DE-521 DE-1043 DE-1102 DE-1046 DE-1047 DE-1841 DE-858 DE-Bo133 DE-Aug4 DE-M347 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-M483 DE-1949 DE-127 DE-150 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (250 Seiten) Illustrationen |
| psigel | ZDB-18-NOM ZDB-1-NOM ZDB-1-NOL ZDB-1-NOLG ZDB-1-NSW |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Nomos, Edition Reinhard Fischer |
| record_format | marc |
| series | Online-Medien-Management |
| series2 | Online-Medien-Management |
| spellingShingle | Berg, Christian Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook Online-Medien-Management Erfolgskontrolle (DE-588)4015228-5 gnd Facebook (DE-588)7679337-0 gnd Website (DE-588)4596172-4 gnd Google (DE-588)4726597-8 gnd Online-Werbung (DE-588)7636951-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4015228-5 (DE-588)7679337-0 (DE-588)4596172-4 (DE-588)4726597-8 (DE-588)7636951-1 (DE-588)4592128-3 (DE-588)4236865-0 (DE-588)4113937-9 |
| title | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook |
| title_auth | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook |
| title_exact_search | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook |
| title_full | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook Christian Berg |
| title_fullStr | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook Christian Berg |
| title_full_unstemmed | Web-Tracking im E-Commerce Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook Christian Berg |
| title_short | Web-Tracking im E-Commerce |
| title_sort | web tracking im e commerce erfolgsmessung von retargeting und prospecting maßnahmen mit google und facebook |
| title_sub | Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook |
| topic | Erfolgskontrolle (DE-588)4015228-5 gnd Facebook (DE-588)7679337-0 gnd Website (DE-588)4596172-4 gnd Google (DE-588)4726597-8 gnd Online-Werbung (DE-588)7636951-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Erfolgskontrolle Website Online-Werbung Electronic Commerce Kundenmanagement Hochschulschrift |
| url | https://doi.org/10.5771/9783848792979 |
| volume_link | (DE-604)BV042084977 |
| work_keys_str_mv | AT bergchristian webtrackingimecommerceerfolgsmessungvonretargetingundprospectingmaßnahmenmitgoogleundfacebook AT nomosverlagsgesellschaft webtrackingimecommerceerfolgsmessungvonretargetingundprospectingmaßnahmenmitgoogleundfacebook |