Handbook of consumer psychology:
This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goa...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Psychology Press
2008
|
| Schriftenreihe: | Marketing and consumer psychology series
4 |
| Schlagworte: | |
| Online-Zugang: | DE-20 Volltext |
| Zusammenfassung: | This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The handbook will present state of the art research as well as provide a place for authors to provide suggestions for future research and practice. The handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. |
| Beschreibung: | 1 Online-Ressource (XVI, 1273 Seiten) |
| ISBN: | 9780203809570 9781136676215 |
| DOI: | 10.4324/9780203809570 |
Internformat
MARC
| LEADER | 00000nmm a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV045427481 | ||
| 003 | DE-604 | ||
| 005 | 20240614 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190128s2008 xxu|||| o||u| ||||||eng d | ||
| 020 | |a 9780203809570 |c Online |9 978-0-203-80957-0 | ||
| 020 | |a 9781136676215 |c AdobeISBN |9 978-1-136-67621-5 | ||
| 024 | 7 | |a 10.4324/9780203809570 |2 doi | |
| 035 | |a (OCoLC)1083869897 | ||
| 035 | |a (DE-599)BVBBV045427481 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-20 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8342 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a PSY 435b |2 stub | ||
| 084 | |a OEK 740b |2 stub | ||
| 245 | 1 | 0 | |a Handbook of consumer psychology |c edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes |
| 246 | 1 | 3 | |a Consumer psychology |
| 264 | 1 | |a New York [u.a.] |b Psychology Press |c 2008 | |
| 300 | |a 1 Online-Ressource (XVI, 1273 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing and consumer psychology series |v 4 | |
| 520 | |a This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The handbook will present state of the art research as well as provide a place for authors to provide suggestions for future research and practice. The handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. | ||
| 650 | 4 | |a Advertising - Psychological aspects | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Forbrugeradfærd | |
| 650 | 4 | |a Forbrugerpsykologi | |
| 650 | 4 | |a Forbrugervalg | |
| 650 | 4 | |a Marketing - Psychological aspects | |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sozialpsychologie |0 (DE-588)4055891-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 1 | 1 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 1 | 2 | |a Sozialpsychologie |0 (DE-588)4055891-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 2 | 1 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Haugtvedt, Curtis P. |d 1958- |0 (DE-588)135612888 |4 edt | |
| 700 | 1 | |a Herr, Paul M. |d 1956- |0 (DE-588)138324468 |4 edt | |
| 700 | 1 | |a Kardes, Frank R. |0 (DE-588)170249433 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-0-8058-5603-3 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9780203809570 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 966 | e | |u https://doi.org/10.4324/9780203809570 |l DE-20 |p ZDB-7-RHO |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805077230579089408 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Haugtvedt, Curtis P. 1958- Herr, Paul M. 1956- Kardes, Frank R. |
| author2_role | edt edt edt |
| author2_variant | c p h cp cph p m h pm pmh f r k fr frk |
| author_GND | (DE-588)135612888 (DE-588)138324468 (DE-588)170249433 |
| author_facet | Haugtvedt, Curtis P. 1958- Herr, Paul M. 1956- Kardes, Frank R. |
| building | Verbundindex |
| bvnumber | BV045427481 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 611 QW 300 |
| classification_tum | PSY 435b OEK 740b |
| ctrlnum | (OCoLC)1083869897 (DE-599)BVBBV045427481 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| doi_str_mv | 10.4324/9780203809570 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 cb4500</leader><controlfield tag="001">BV045427481</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240614</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190128s2008 xxu|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203809570</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-203-80957-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781136676215</subfield><subfield code="c">AdobeISBN</subfield><subfield code="9">978-1-136-67621-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780203809570</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1083869897</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045427481</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">PSY 435b</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">OEK 740b</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of consumer psychology</subfield><subfield code="c">edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Consumer psychology</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Psychology Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVI, 1273 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing and consumer psychology series</subfield><subfield code="v">4</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The handbook will present state of the art research as well as provide a place for authors to provide suggestions for future research and practice. The handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising - Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Forbrugeradfærd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Forbrugerpsykologi</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Forbrugervalg</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sozialpsychologie</subfield><subfield code="0">(DE-588)4055891-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Sozialpsychologie</subfield><subfield code="0">(DE-588)4055891-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Haugtvedt, Curtis P.</subfield><subfield code="d">1958-</subfield><subfield code="0">(DE-588)135612888</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Herr, Paul M.</subfield><subfield code="d">1956-</subfield><subfield code="0">(DE-588)138324468</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kardes, Frank R.</subfield><subfield code="0">(DE-588)170249433</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-0-8058-5603-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9780203809570</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780203809570</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-7-RHO</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045427481 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:09:53Z |
| institution | BVB |
| isbn | 9780203809570 9781136676215 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030813230 |
| oclc_num | 1083869897 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | 1 Online-Ressource (XVI, 1273 Seiten) |
| psigel | ZDB-7-RHO |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Psychology Press |
| record_format | marc |
| series2 | Marketing and consumer psychology series |
| spelling | Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes Consumer psychology New York [u.a.] Psychology Press 2008 1 Online-Ressource (XVI, 1273 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing and consumer psychology series 4 This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The handbook will present state of the art research as well as provide a place for authors to provide suggestions for future research and practice. The handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. Advertising - Psychological aspects Decision making Forbrugeradfærd Forbrugerpsykologi Forbrugervalg Marketing - Psychological aspects Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Sozialpsychologie (DE-588)4055891-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Psychologie (DE-588)4047704-6 s DE-604 Verbraucher (DE-588)4062632-5 s Sozialpsychologie (DE-588)4055891-5 s DE-188 Marktpsychologie (DE-588)4140888-3 s Haugtvedt, Curtis P. 1958- (DE-588)135612888 edt Herr, Paul M. 1956- (DE-588)138324468 edt Kardes, Frank R. (DE-588)170249433 edt Erscheint auch als Druck-Ausgabe 978-0-8058-5603-3 https://doi.org/10.4324/9780203809570 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of consumer psychology Advertising - Psychological aspects Decision making Forbrugeradfærd Forbrugerpsykologi Forbrugervalg Marketing - Psychological aspects Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktpsychologie (DE-588)4140888-3 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4140888-3 (DE-588)4055891-5 (DE-588)4143413-4 |
| title | Handbook of consumer psychology |
| title_alt | Consumer psychology |
| title_auth | Handbook of consumer psychology |
| title_exact_search | Handbook of consumer psychology |
| title_full | Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes |
| title_fullStr | Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes |
| title_full_unstemmed | Handbook of consumer psychology edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes |
| title_short | Handbook of consumer psychology |
| title_sort | handbook of consumer psychology |
| topic | Advertising - Psychological aspects Decision making Forbrugeradfærd Forbrugerpsykologi Forbrugervalg Marketing - Psychological aspects Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktpsychologie (DE-588)4140888-3 gnd Sozialpsychologie (DE-588)4055891-5 gnd |
| topic_facet | Advertising - Psychological aspects Decision making Forbrugeradfærd Forbrugerpsykologi Forbrugervalg Marketing - Psychological aspects Psychologie Verbraucher Verbraucherverhalten Marktpsychologie Sozialpsychologie Aufsatzsammlung |
| url | https://doi.org/10.4324/9780203809570 |
| work_keys_str_mv | AT haugtvedtcurtisp handbookofconsumerpsychology AT herrpaulm handbookofconsumerpsychology AT kardesfrankr handbookofconsumerpsychology AT haugtvedtcurtisp consumerpsychology AT herrpaulm consumerpsychology AT kardesfrankr consumerpsychology |