Beiersdorf: the company behind the brands NIVEA, tesa, Hansaplast & Co
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
C.H.Beck
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Deutsche Parallelausgabe mit dem Titel: Beiersdorf : die Geschichte des Unternehmens hinter den Marken NIVEA, tesa, Hansaplast & Co. |
| Beschreibung: | 399 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9783406728105 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20190211 | ||
| 007 | t | ||
| 008 | 190125s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9783406728105 |9 978-3-406-72810-5 | ||
| 035 | |a (OCoLC)1080877071 | ||
| 035 | |a (DE-599)BVBBV045426128 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-91 | ||
| 084 | |a HIST |q DE-12 |2 fid | ||
| 100 | 1 | |a Reckendrees, Alfred |d 1962- |0 (DE-588)121547167 |4 aut | |
| 245 | 1 | 0 | |a Beiersdorf |b the company behind the brands NIVEA, tesa, Hansaplast & Co |c Alfred Reckendrees |
| 264 | 1 | |a München |b C.H.Beck |c [2018] | |
| 300 | |a 399 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Deutsche Parallelausgabe mit dem Titel: Beiersdorf : die Geschichte des Unternehmens hinter den Marken NIVEA, tesa, Hansaplast & Co. | ||
| 610 | 2 | 7 | |a Beiersdorf AG |0 (DE-588)2005520-1 |2 gnd |9 rswk-swf |
| 648 | 7 | |a Geschichte 1882-2018 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Beiersdorf AG |0 (DE-588)2005520-1 |D b |
| 689 | 0 | 1 | |a Geschichte 1882-2018 |A z |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSB München - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030811939&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030811939 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804179309815922688 |
|---|---|
| adam_text | Contents
6
16
29
60
97
140
197
268
325
340
Introduction
Chapter 1 1880 to 1890
Paul Beiersdorf.
The laboratory of dermato-therapeutic preparations”
and the beginnings of the company
Chapter 2 1890 to 1918
Leukoplast, Pebeco Nivea.
Branded products for the whole world
Chapter 3 1918 to 1933
Reorganization and a fresh start.
Trademark conflicts, new products, and new emergencies
Chapter 4 1933 to 1945
Boycott, commercial success, and war economy
Chapter 5 1945 to 1969
Products for everyone.
Reconstruction, economic miracle, and a fresh start abroad
Chapter 6 1969 to 1989
Strategic divisionalization.
cosmed, pharma, medical, and tesa
Chapter 7 1989 to 2003
Focusing on skin - worldwide
Afterword for academic readers
Appendix
Notes, Tables, Supervisory, and Executive Board 1922 to 2004, List of Sources,
Bibliography, Register
c
) i
■ J
Figures and Tables
37 Fig. 2.1
43 Fig.2.2
55 Fig. 2.3
89 Fig. 3.1
113 Fig. 4.1
117 Fig. 4.2
126 Fig. 4.3
152 Fig. 5.1
163 Fig. 5.2
204 Fig. 6.1
238 Fig. 6.2
243 Fig. 6.3
251 Fig. 6.4
269 Fig. 7.1
270 Fig. 7.2
301 Fig. 7.3
309 Fig. 7.4
311 Fig. 7.5
75 Tab. 3.1
Appendix
376 Tab. 1:
377 Tab. 2:
378 Tab. 3:
380 Tab. 4:
P. Beiersdorf Co. sales, 1900 to 1915
Sales, net profit and number of employees, 1900 to 1917
Owners’ profits, total wages and salaries, 1909 to 1917
Beiersdorf foreign firms. Ownership structure on 1 Nov. 1934
Share of sales of top-selling products in 1936
Sales by the ring firms, 1932 to 1937
Sales of the main Beiersdorf products. Germany, 1934 to 1942
Beiersdorf foreign firms. Ownership structure on 31 March 1942
Investment required for sales of 10 million DM in 1967 (in million DM)*
Advertising expenditure for Creme 21 and NIVEA, 1970 to 1975
Beiersdorf Group. Sales, 1970 to 1989
Beiersdorf AG. Gross income from subsidiaries and annual net profit, 1971 to 1990
Number of employees. Beiersdorf AG and group, 1949 to 2003
Beiersdorf Group. Sales, EBIT and annual net profit and number of employees in 1989,
2003 and 2016
Sales by divisions, 1989 to 2003
Global sales of the NIVEA brand, 1992 to 2002, the key product groups (2002) and
NIVEA Beauté
Beiersdorf Group. Pre-tax profit per employee by division, 1999 to 2003
Beiersdorf share price in relation to the DAX index, 1997 to 2005
Founding shareholders of P. Beiersdorf Co. AG and the ownership structure
up to 1930
P. Beiersdorf Co., 1890to 1920
P. Beiersdorf Co. AG, 1924 to 1948
P. Beiersdorf Co. AG or Beiersdorf AG, 1949 to 1990, and Group sales 1953 to 1990
Beiersdorf Group, 1989 to 2017
|
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| era | Geschichte 1882-2018 gnd |
| era_facet | Geschichte 1882-2018 |
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| id | DE-604.BV045426128 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:17:49Z |
| institution | BVB |
| isbn | 9783406728105 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030811939 |
| oclc_num | 1080877071 |
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| owner_facet | DE-12 DE-91 DE-BY-TUM |
| physical | 399 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | C.H.Beck |
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| spelling | Reckendrees, Alfred 1962- (DE-588)121547167 aut Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co Alfred Reckendrees München C.H.Beck [2018] 399 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Deutsche Parallelausgabe mit dem Titel: Beiersdorf : die Geschichte des Unternehmens hinter den Marken NIVEA, tesa, Hansaplast & Co. Beiersdorf AG (DE-588)2005520-1 gnd rswk-swf Geschichte 1882-2018 gnd rswk-swf Beiersdorf AG (DE-588)2005520-1 b Geschichte 1882-2018 z 1\p DE-604 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030811939&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Reckendrees, Alfred 1962- Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co Beiersdorf AG (DE-588)2005520-1 gnd |
| subject_GND | (DE-588)2005520-1 |
| title | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co |
| title_auth | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co |
| title_exact_search | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co |
| title_full | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co Alfred Reckendrees |
| title_fullStr | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co Alfred Reckendrees |
| title_full_unstemmed | Beiersdorf the company behind the brands NIVEA, tesa, Hansaplast & Co Alfred Reckendrees |
| title_short | Beiersdorf |
| title_sort | beiersdorf the company behind the brands nivea tesa hansaplast co |
| title_sub | the company behind the brands NIVEA, tesa, Hansaplast & Co |
| topic | Beiersdorf AG (DE-588)2005520-1 gnd |
| topic_facet | Beiersdorf AG |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030811939&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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