Advertising & IMC: principles & practice
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2019]
|
| Ausgabe: | 11e, global editon |
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Beschreibung: | 1 Online-Ressource (664 Seiten) |
| ISBN: | 9781292262147 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advertising & IMC |b principles & practice |c Sandra Moriarty (University of Colorado Boulder), Nancy Mitchell (University of Nebraska-Lincoln), Charles Wood (University of Tulsa), William Wells (University of Minnesota) |
| 246 | 1 | 3 | |a Advertising and IMC |
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Datensatz im Suchindex
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| author | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wood, Charles Wells, William 1926- |
| author_GND | (DE-588)124464866 (DE-588)1012821285 (DE-588)131677985 |
| author_facet | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wood, Charles Wells, William 1926- |
| author_role | aut aut aut aut |
| author_sort | Moriarty, Sandra E. 1943- |
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| building | Verbundindex |
| bvnumber | BV045424124 |
| classification_rvk | QP 630 |
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| ctrlnum | (OCoLC)1083888659 (DE-599)BVBBV045424124 |
| discipline | Wirtschaftswissenschaften |
| edition | 11e, global editon |
| format | Electronic eBook |
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| id | DE-604.BV045424124 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:17:46Z |
| institution | BVB |
| isbn | 9781292262147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030809959 |
| oclc_num | 1083888659 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (664 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Advertising & IMC principles & practice Sandra Moriarty (University of Colorado Boulder), Nancy Mitchell (University of Nebraska-Lincoln), Charles Wood (University of Tulsa), William Wells (University of Minnesota) Advertising and IMC 11e, global editon Harlow, England Pearson [2019] 1 Online-Ressource (664 Seiten) txt rdacontent c rdamedia cr rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy 1950- Verfasser (DE-588)1012821285 aut Wood, Charles Verfasser aut Wells, William 1926- Verfasser (DE-588)131677985 aut Erscheint auch als Druck-Ausgabe 978-1-292-26206-2 |
| spellingShingle | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wood, Charles Wells, William 1926- Advertising & IMC principles & practice Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising & IMC principles & practice |
| title_alt | Advertising and IMC |
| title_auth | Advertising & IMC principles & practice |
| title_exact_search | Advertising & IMC principles & practice |
| title_full | Advertising & IMC principles & practice Sandra Moriarty (University of Colorado Boulder), Nancy Mitchell (University of Nebraska-Lincoln), Charles Wood (University of Tulsa), William Wells (University of Minnesota) |
| title_fullStr | Advertising & IMC principles & practice Sandra Moriarty (University of Colorado Boulder), Nancy Mitchell (University of Nebraska-Lincoln), Charles Wood (University of Tulsa), William Wells (University of Minnesota) |
| title_full_unstemmed | Advertising & IMC principles & practice Sandra Moriarty (University of Colorado Boulder), Nancy Mitchell (University of Nebraska-Lincoln), Charles Wood (University of Tulsa), William Wells (University of Minnesota) |
| title_short | Advertising & IMC |
| title_sort | advertising imc principles practice |
| title_sub | principles & practice |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
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