Developing service products and brands:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo
WS Professional
[2018]
|
| Schriftenreihe: | Winning in service markets series
Vol. 3 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 50 Seiten Illustrationen, Diagramme |
| ISBN: | 9781944659158 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 190121s2018 a||| |||| 00||| eng d | ||
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| 020 | |a 9781944659158 |c pbk |9 978-1-944659-15-8 | ||
| 035 | |a (OCoLC)1073890622 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 | ||
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| 100 | 1 | |a Wirtz, Jochen |0 (DE-588)14257144X |4 aut | |
| 245 | 1 | 0 | |a Developing service products and brands |c Jochen Wirtz |
| 264 | 1 | |a New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo |b WS Professional |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 50 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Winning in service markets series |v Vol. 3 | |
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a New products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Service industries | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-944659-17-2 |
| 830 | 0 | |a Winning in service markets series |v Vol. 3 |w (DE-604)BV045562717 |9 3 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030803428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030803428 | ||
Datensatz im Suchindex
| _version_ | 1804179294164877312 |
|---|---|
| adam_text | DEVELOPING SERVICE PRODUCTS AND BRANDS
/ WIRTZ, JOCHENYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DEDICATION
PREFACE
INTRODUCTION
CREATING SERVICE PRODUCTS
FLOWER OF SERVICE
BRANDING SERVICE FIRMS, PRODUCTS AND EXPERIENCES
NEW SERVICE DEVELOPMENT
CONCLUSION
SUMMARY
ENDNOTES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
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| discipline | Wirtschaftswissenschaften |
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| physical | 50 Seiten Illustrationen, Diagramme |
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| series | Winning in service markets series |
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| spelling | Wirtz, Jochen (DE-588)14257144X aut Developing service products and brands Jochen Wirtz New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo WS Professional [2018] © 2018 50 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Winning in service markets series Vol. 3 Includes bibliographical references New products Branding (Marketing) Service industries Erscheint auch als Online-Ausgabe 978-1-944659-17-2 Winning in service markets series Vol. 3 (DE-604)BV045562717 3 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030803428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wirtz, Jochen Developing service products and brands Winning in service markets series New products Branding (Marketing) Service industries |
| title | Developing service products and brands |
| title_auth | Developing service products and brands |
| title_exact_search | Developing service products and brands |
| title_full | Developing service products and brands Jochen Wirtz |
| title_fullStr | Developing service products and brands Jochen Wirtz |
| title_full_unstemmed | Developing service products and brands Jochen Wirtz |
| title_short | Developing service products and brands |
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| topic | New products Branding (Marketing) Service industries |
| topic_facet | New products Branding (Marketing) Service industries |
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