Amazon: how the world's most relentless retailer will continue to revolutionize commerce
It's an Amazon world -- Why Amazon is not your average retailer : introduction to retail strategy -- The prime ecosystem: redefining loyalty for today's modern shopper -- Retail apocalypse: reality or myth? -- End of pure-play e-commerce : Amazon's transition to bricks and mortar reta...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | It's an Amazon world -- Why Amazon is not your average retailer : introduction to retail strategy -- The prime ecosystem: redefining loyalty for today's modern shopper -- Retail apocalypse: reality or myth? -- End of pure-play e-commerce : Amazon's transition to bricks and mortar retailing -- Amazon's grocery ambitions : creating a platform to sell you everything else -- Amazon's whole foods market : a brave new era -- A private label juggernaut : here comes the squeeze -- Technology and frictionless retail -- AI and voice: the new retail frontier -- Store of the future : how digital automation will enrich the customer experience -- Shifting from transactional to experiential -- Retail fulfilment : winning the customer over the final mile -- The last-mile infrastructure -- Conclusion: peak Amazon? |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vii, 258 Seiten |
| ISBN: | 9780749482794 9780749497729 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS 01 It s an Amazon world l Notes 3 02 Why Amazon is not your average retailer: introduction to retail strategy 5 Losing money to make money 6 Amazon’s core principles 7 Uneven playing field: tax 14 Three pillars: Marketplace, Prime, AWS 17 Tech company first, retailer second 20 Notes 24 03 The Prime ecosystem: redefining loyalty for today’s modern shopper 28 Shipping, shopping, streaming and more 29 But is Prime actually a loyalty programme? 32 What does Amazon get out of Prime? 33 Going global 35 But can Prime work in a physical setting? 36 Prime 2.0 38 Notes 41 04 Retail apocalypse: reality or myth? 43 The on-my-terms shopper is born 44 Amazon Effect: killing the category killer 46 Overspaced, with questionable relevance 48 Millennials, minimalism and mindful spending 54 Notes 56 05 End of pure-play e-commerce: Amazon s transition to bricks and mortar retailing 62 Next-generation retail: the quest for omnichannel 63 Key drivers of convergence of physical and digital retail 66
f Contents Clicks chasing bricks - the end of online shopping 71 Amazon makes it move 77 Notes 82 06 Amazon s grocery ambitions: create a platform to sell you everything else 86 US online grocery 2.0? 87 Food: the final frontier and importance of frequency 90 Amazon’s food fight: life before Whole Foods Market 92 Notes 103 07 Whole Foods Market: a brave new era Ю7 Applying its thirst for invention to the supermarket sector 108 Why Whole Foods Market? 110 The wake-up call 112 Goodbye Whole Foods, Hello Prime Fresh? 118 Notes 119 08 A private label juggernaut: here comes the squeeze m The post-great recession mindset 121 Amazon’s private label ambitions 123 Notes 131 09 Technology and frictionless retail ізз Customer obsession 134 One click to no click 141 Notes 144 10 Al and voice: the new retail frontier 147 The value of recommendation 148 Supply chain complexity 150 The untapped potential of voice 153 Notes 163 11 Store of the future: how digital automation will enrich the Customer experience 165 Research online, buy offline 167
Contents Location as a proxy for relevance 170 The store as a showroom 174 The digital customer experience 176 Notes 183 12 store of the future: shifting from transactional to experiential 186 From shop to lifestyle centre: ensuring brand values align 188 A place to eat 189 A place to work 191 A place to play 193 A place to discover, a place to learn 198 A place to borrow 201 In summary 202 Notes 203 13 Retail fulfilment: winning the customer over the final mile 207 The promise to deliver 207 Developing the last mile 212 Building out the last mile 216 Notes 220 14 The last-mile infrastructure 222 Last-mile labour 223 Growing IT infrastructure 226 Real estate demand 229 Amazon as a carrier 231 Fulfilment by Amazon 232 Race for the last mile 233 Remote innovation 236 Notes 239 15 Conclusion: peak Amazon? 242 Notes 245 Index 247
|
| any_adam_object | 1 |
| author | Berg, Natalie Knights, Miya |
| author_GND | (DE-588)1023108755 (DE-588)1177935384 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045403000 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:17:14Z |
| institution | BVB |
| isbn | 9780749482794 9780749497729 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030789049 |
| oclc_num | 1086268992 |
| open_access_boolean | |
| owner | DE-706 DE-739 |
| owner_facet | DE-706 DE-739 |
| physical | vii, 258 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Berg, Natalie Verfasser (DE-588)1023108755 aut Amazon how the world's most relentless retailer will continue to revolutionize commerce Natalie Berg, Miya Knights London ; New York ; New Delhi Kogan Page [2019] © 2019 vii, 258 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index It's an Amazon world -- Why Amazon is not your average retailer : introduction to retail strategy -- The prime ecosystem: redefining loyalty for today's modern shopper -- Retail apocalypse: reality or myth? -- End of pure-play e-commerce : Amazon's transition to bricks and mortar retailing -- Amazon's grocery ambitions : creating a platform to sell you everything else -- Amazon's whole foods market : a brave new era -- A private label juggernaut : here comes the squeeze -- Technology and frictionless retail -- AI and voice: the new retail frontier -- Store of the future : how digital automation will enrich the customer experience -- Shifting from transactional to experiential -- Retail fulfilment : winning the customer over the final mile -- The last-mile infrastructure -- Conclusion: peak Amazon? Amazon.com Inc. (DE-588)10177530-1 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Amazon.com Inc. (DE-588)10177530-1 b Einzelhandel (DE-588)4127747-8 s Geschäftsmodell (DE-588)7737985-8 s Unternehmenserfolg (DE-588)4223768-3 s DE-604 Knights, Miya Verfasser (DE-588)1177935384 aut Erscheint auch als Online-Ausgabe 978-0-7494-8280-0 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030789049&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berg, Natalie Knights, Miya Amazon how the world's most relentless retailer will continue to revolutionize commerce Amazon.com Inc. (DE-588)10177530-1 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Geschäftsmodell (DE-588)7737985-8 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)10177530-1 (DE-588)4223768-3 (DE-588)7737985-8 (DE-588)4127747-8 |
| title | Amazon how the world's most relentless retailer will continue to revolutionize commerce |
| title_auth | Amazon how the world's most relentless retailer will continue to revolutionize commerce |
| title_exact_search | Amazon how the world's most relentless retailer will continue to revolutionize commerce |
| title_full | Amazon how the world's most relentless retailer will continue to revolutionize commerce Natalie Berg, Miya Knights |
| title_fullStr | Amazon how the world's most relentless retailer will continue to revolutionize commerce Natalie Berg, Miya Knights |
| title_full_unstemmed | Amazon how the world's most relentless retailer will continue to revolutionize commerce Natalie Berg, Miya Knights |
| title_short | Amazon |
| title_sort | amazon how the world s most relentless retailer will continue to revolutionize commerce |
| title_sub | how the world's most relentless retailer will continue to revolutionize commerce |
| topic | Amazon.com Inc. (DE-588)10177530-1 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Geschäftsmodell (DE-588)7737985-8 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Amazon.com Inc. Unternehmenserfolg Geschäftsmodell Einzelhandel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030789049&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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