A holistic view on brand hate: conceptual development and empirical analyses:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Erlangen ; Nürnberg
2018
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| Subjects: | |
| Physical Description: | XI, 162 Seiten Illustrationen, Diagramme |
Staff View
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| spelling | Mayr, Daniela (DE-588)133970175 aut A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. Erlangen ; Nürnberg 2018 XI, 162 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Friedrich-Alexander-Universität Erlangen-Nürnberg 2018 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kritik (DE-588)4033229-9 gnd rswk-swf Holismus (DE-588)4025615-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenimage (DE-588)4136439-9 s Kritik (DE-588)4033229-9 s Verbraucherverhalten (DE-588)4062644-1 s Holismus (DE-588)4025615-7 s DE-604 |
| spellingShingle | Mayr, Daniela A holistic view on brand hate: conceptual development and empirical analyses Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd Kritik (DE-588)4033229-9 gnd Holismus (DE-588)4025615-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4136439-9 (DE-588)4033229-9 (DE-588)4025615-7 (DE-588)4113937-9 |
| title | A holistic view on brand hate: conceptual development and empirical analyses |
| title_auth | A holistic view on brand hate: conceptual development and empirical analyses |
| title_exact_search | A holistic view on brand hate: conceptual development and empirical analyses |
| title_full | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_fullStr | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_full_unstemmed | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_short | A holistic view on brand hate: conceptual development and empirical analyses |
| title_sort | a holistic view on brand hate conceptual development and empirical analyses |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd Kritik (DE-588)4033229-9 gnd Holismus (DE-588)4025615-7 gnd |
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