A holistic view on brand hate: conceptual development and empirical analyses:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Erlangen ; Nürnberg
2018
|
| Schlagworte: | |
| Beschreibung: | XI, 162 Seiten Illustrationen, Diagramme |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045401302 | ||
| 003 | DE-604 | ||
| 005 | 20190909 | ||
| 007 | t | ||
| 008 | 190115s2018 a||| m||| 00||| eng d | ||
| 035 | |a (OCoLC)1111841844 | ||
| 035 | |a (DE-599)BVBBV045401302 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-29 |a DE-12 |a DE-188 |a DE-355 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Mayr, Daniela |0 (DE-588)133970175 |4 aut | |
| 245 | 1 | 0 | |a A holistic view on brand hate: conceptual development and empirical analyses |c vorgelegt von Daniela Mayr, M.A. |
| 264 | 1 | |a Erlangen ; Nürnberg |c 2018 | |
| 300 | |a XI, 162 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Friedrich-Alexander-Universität Erlangen-Nürnberg |d 2018 | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kritik |0 (DE-588)4033229-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Holismus |0 (DE-588)4025615-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | 1 | |a Kritik |0 (DE-588)4033229-9 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Holismus |0 (DE-588)4025615-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030787390 | ||
Datensatz im Suchindex
| _version_ | 1804179270054969344 |
|---|---|
| any_adam_object | |
| author | Mayr, Daniela |
| author_GND | (DE-588)133970175 |
| author_facet | Mayr, Daniela |
| author_role | aut |
| author_sort | Mayr, Daniela |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV045401302 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1111841844 (DE-599)BVBBV045401302 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01470nam a2200397 c 4500</leader><controlfield tag="001">BV045401302</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190909 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190115s2018 a||| m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1111841844</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045401302</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mayr, Daniela</subfield><subfield code="0">(DE-588)133970175</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A holistic view on brand hate: conceptual development and empirical analyses</subfield><subfield code="c">vorgelegt von Daniela Mayr, M.A.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Erlangen ; Nürnberg</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 162 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Friedrich-Alexander-Universität Erlangen-Nürnberg</subfield><subfield code="d">2018</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kritik</subfield><subfield code="0">(DE-588)4033229-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Holismus</subfield><subfield code="0">(DE-588)4025615-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kritik</subfield><subfield code="0">(DE-588)4033229-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Holismus</subfield><subfield code="0">(DE-588)4025615-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030787390</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV045401302 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:17:12Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030787390 |
| oclc_num | 1111841844 |
| open_access_boolean | |
| owner | DE-N2 DE-29 DE-12 DE-188 DE-355 DE-BY-UBR |
| owner_facet | DE-N2 DE-29 DE-12 DE-188 DE-355 DE-BY-UBR |
| physical | XI, 162 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| record_format | marc |
| spelling | Mayr, Daniela (DE-588)133970175 aut A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. Erlangen ; Nürnberg 2018 XI, 162 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Friedrich-Alexander-Universität Erlangen-Nürnberg 2018 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kritik (DE-588)4033229-9 gnd rswk-swf Holismus (DE-588)4025615-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenimage (DE-588)4136439-9 s Kritik (DE-588)4033229-9 s Verbraucherverhalten (DE-588)4062644-1 s Holismus (DE-588)4025615-7 s DE-604 |
| spellingShingle | Mayr, Daniela A holistic view on brand hate: conceptual development and empirical analyses Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd Kritik (DE-588)4033229-9 gnd Holismus (DE-588)4025615-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4136439-9 (DE-588)4033229-9 (DE-588)4025615-7 (DE-588)4113937-9 |
| title | A holistic view on brand hate: conceptual development and empirical analyses |
| title_auth | A holistic view on brand hate: conceptual development and empirical analyses |
| title_exact_search | A holistic view on brand hate: conceptual development and empirical analyses |
| title_full | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_fullStr | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_full_unstemmed | A holistic view on brand hate: conceptual development and empirical analyses vorgelegt von Daniela Mayr, M.A. |
| title_short | A holistic view on brand hate: conceptual development and empirical analyses |
| title_sort | a holistic view on brand hate conceptual development and empirical analyses |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Markenimage (DE-588)4136439-9 gnd Kritik (DE-588)4033229-9 gnd Holismus (DE-588)4025615-7 gnd |
| topic_facet | Verbraucherverhalten Markenimage Kritik Holismus Hochschulschrift |
| work_keys_str_mv | AT mayrdaniela aholisticviewonbrandhateconceptualdevelopmentandempiricalanalyses |