Imperial persuaders: images of Africa and Asia in British advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Manchester]
[Manchester University Press]
01 Mar 2017
|
| Schriftenreihe: | Studies in imperialism
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 UBT01 Volltext |
| Zusammenfassung: | The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco |
| Beschreibung: | Auf der Landingpage (Manchester Hive): "Online Publication Date: 01 Mar 2017" |
| Beschreibung: | 1 Online-Ressource (xv, 234 Seiten) Illustrationen |
| ISBN: | 9781526118578 9781526118585 |
| DOI: | 10.7765/9781526118578 |
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| 505 | 8 | |a Acknowledgements -- List of Illustrations -- 1. Advertising and colonial discourse -- 2. Soap advertising, the trader as civiliser and the scramble for Africa -- 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- 4. Tea advertising and its ideological support for vertical control over production -- 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- 6. Corporate advertising, decolonisation and the transition to neo-colonialism -- 7. Conclusion -- Bibliography -- Index | |
| 520 | |a The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco | ||
| 534 | |c 2003 | ||
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| 650 | 4 | |a Colonialism & imperialism / European history / United Kingdom, Great Britain / thema | |
| 650 | 4 | |a Stereotype (Psychology) in advertising / Great Britain / History | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ramamurthy, Anandi |
| author_GND | (DE-588)132603179 |
| author_facet | Ramamurthy, Anandi |
| author_role | aut |
| author_sort | Ramamurthy, Anandi |
| author_variant | a r ar |
| building | Verbundindex |
| bvnumber | BV045394950 |
| classification_rvk | QP 630 HD 300 |
| collection | ZDB-201-MSI |
| contents | Acknowledgements -- List of Illustrations -- 1. Advertising and colonial discourse -- 2. Soap advertising, the trader as civiliser and the scramble for Africa -- 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- 4. Tea advertising and its ideological support for vertical control over production -- 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- 6. Corporate advertising, decolonisation and the transition to neo-colonialism -- 7. Conclusion -- Bibliography -- Index |
| ctrlnum | (OCoLC)1082353098 (DE-599)BVBBV045394950 |
| discipline | Anglistik / Amerikanistik Wirtschaftswissenschaften |
| doi_str_mv | 10.7765/9781526118578 |
| format | Electronic eBook |
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| geographic | Great Britain / Colonies / Public opinion Großbritannien (DE-588)4022153-2 gnd |
| geographic_facet | Great Britain / Colonies / Public opinion Großbritannien |
| id | DE-604.BV045394950 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:17:01Z |
| institution | BVB |
| isbn | 9781526118578 9781526118585 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030781155 |
| oclc_num | 1082353098 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | 1 Online-Ressource (xv, 234 Seiten) Illustrationen |
| psigel | ZDB-201-MSI ZDB-201-MSI18 ZDB-201-MSI ZDB-201-MSI18 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | [Manchester University Press] |
| record_format | marc |
| series2 | Studies in imperialism |
| spelling | Ramamurthy, Anandi Verfasser (DE-588)132603179 aut Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy [Manchester] [Manchester University Press] 01 Mar 2017 1 Online-Ressource (xv, 234 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Studies in imperialism Auf der Landingpage (Manchester Hive): "Online Publication Date: 01 Mar 2017" Acknowledgements -- List of Illustrations -- 1. Advertising and colonial discourse -- 2. Soap advertising, the trader as civiliser and the scramble for Africa -- 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- 4. Tea advertising and its ideological support for vertical control over production -- 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- 6. Corporate advertising, decolonisation and the transition to neo-colonialism -- 7. Conclusion -- Bibliography -- Index The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco 2003 Colonialism & Imperialism / bicssc HISTORY / Europe / Great Britain / bisach Colonialism & imperialism / European history / United Kingdom, Great Britain / thema Stereotype (Psychology) in advertising / Great Britain / History Kolonie (DE-588)4031790-0 gnd rswk-swf Stereotyp (DE-588)4057329-1 gnd rswk-swf Asienbild (DE-588)4131507-8 gnd rswk-swf Afrikabild (DE-588)4133133-3 gnd rswk-swf Great Britain / Colonies / Public opinion Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Kolonie (DE-588)4031790-0 s Afrikabild (DE-588)4133133-3 s Stereotyp (DE-588)4057329-1 s DE-604 Asienbild (DE-588)4131507-8 s Elektronische Reproduktion von Ramamurthy, Anandi Imperial persuaders Manchester : Manchester University Press, 2003 978-0-7190-6379-4 978-0-7190-6378-7 (DE-604)BV017458171 https://doi.org/10.7765/9781526118578 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ramamurthy, Anandi Imperial persuaders images of Africa and Asia in British advertising Acknowledgements -- List of Illustrations -- 1. Advertising and colonial discourse -- 2. Soap advertising, the trader as civiliser and the scramble for Africa -- 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- 4. Tea advertising and its ideological support for vertical control over production -- 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- 6. Corporate advertising, decolonisation and the transition to neo-colonialism -- 7. Conclusion -- Bibliography -- Index Colonialism & Imperialism / bicssc HISTORY / Europe / Great Britain / bisach Colonialism & imperialism / European history / United Kingdom, Great Britain / thema Stereotype (Psychology) in advertising / Great Britain / History Kolonie (DE-588)4031790-0 gnd Stereotyp (DE-588)4057329-1 gnd Asienbild (DE-588)4131507-8 gnd Afrikabild (DE-588)4133133-3 gnd |
| subject_GND | (DE-588)4031790-0 (DE-588)4057329-1 (DE-588)4131507-8 (DE-588)4133133-3 (DE-588)4022153-2 |
| title | Imperial persuaders images of Africa and Asia in British advertising |
| title_auth | Imperial persuaders images of Africa and Asia in British advertising |
| title_exact_search | Imperial persuaders images of Africa and Asia in British advertising |
| title_full | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_fullStr | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_full_unstemmed | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_short | Imperial persuaders |
| title_sort | imperial persuaders images of africa and asia in british advertising |
| title_sub | images of Africa and Asia in British advertising |
| topic | Colonialism & Imperialism / bicssc HISTORY / Europe / Great Britain / bisach Colonialism & imperialism / European history / United Kingdom, Great Britain / thema Stereotype (Psychology) in advertising / Great Britain / History Kolonie (DE-588)4031790-0 gnd Stereotyp (DE-588)4057329-1 gnd Asienbild (DE-588)4131507-8 gnd Afrikabild (DE-588)4133133-3 gnd |
| topic_facet | Colonialism & Imperialism / bicssc HISTORY / Europe / Great Britain / bisach Colonialism & imperialism / European history / United Kingdom, Great Britain / thema Stereotype (Psychology) in advertising / Great Britain / History Kolonie Stereotyp Asienbild Afrikabild Great Britain / Colonies / Public opinion Großbritannien |
| url | https://doi.org/10.7765/9781526118578 |
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