Positioning and branding tourism destinations for global competitiveness:
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, to...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Summary: | "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"...Provided by publisher |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522572541 |
| DOI: | 10.4018/978-1-5225-7253-4 |
Staff View
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| spelling | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"...Provided by publisher Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Destinationsmarketing (DE-588)1024713873 s Positionierung Marketing (DE-588)4503311-0 s DE-604 Hashim, Rahmat 1959- edt Mohd Hafiz Mohd Hanafiah edt Jamaluddin, Mohd Raziff 1980- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7253-4 https://doi.org/10.4018/978-1-5225-7253-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Positioning and branding tourism destinations for global competitiveness Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)1024713873 (DE-588)4503311-0 |
| title | Positioning and branding tourism destinations for global competitiveness |
| title_auth | Positioning and branding tourism destinations for global competitiveness |
| title_exact_search | Positioning and branding tourism destinations for global competitiveness |
| title_full | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_fullStr | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_full_unstemmed | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_short | Positioning and branding tourism destinations for global competitiveness |
| title_sort | positioning and branding tourism destinations for global competitiveness |
| topic | Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Tourism Marketing Destinationsmarketing Positionierung Marketing |
| url | https://doi.org/10.4018/978-1-5225-7253-4 |
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