Price management: strategy, analysis, decision, implementation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Springer
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext http://www.springer.com/ Inhaltsverzeichnis |
| Beschreibung: | xviii, 558 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| ISBN: | 9783319994550 3319994557 |
Internformat
MARC
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| 245 | 1 | 0 | |a Price management |b strategy, analysis, decision, implementation |c Hermann Simon, Martin Fassnacht |
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| 264 | 4 | |c © 2019 | |
| 300 | |a xviii, 558 Seiten |b Illustrationen, Diagramme |c 23.5 cm x 15.5 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preistheorie |0 (DE-588)4115623-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a KJS | ||
| 653 | |a Consumer behavior | ||
| 653 | |a Price behavior | ||
| 653 | |a Price controlling | ||
| 653 | |a Price elasticity | ||
| 653 | |a Price management | ||
| 653 | |a Price optimization | ||
| 653 | |a Price policy | ||
| 653 | |a Price strategy | ||
| 653 | |a Purchase decision | ||
| 653 | |a Kaufentscheidung | ||
| 653 | |a Preiscontrolling | ||
| 653 | |a Preiselastizität | ||
| 653 | |a Preisinstrumente | ||
| 653 | |a Preisoptimierung | ||
| 653 | |a Preispolitik | ||
| 653 | |a Preispositionierung | ||
| 653 | |a Preisstrategien | ||
| 653 | |a Preisverhalten | ||
| 653 | |a KJC | ||
| 653 | |a KJS | ||
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| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Faßnacht, Martin |d 1965- |e Verfasser |0 (DE-588)114362696 |4 aut | |
| 710 | 2 | |a Springer International Publishing |0 (DE-588)1064344704 |4 pbl | |
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Datensatz im Suchindex
| _version_ | 1804179242150264832 |
|---|---|
| any_adam_object | 1 |
| author | Simon, Hermann 1947- Faßnacht, Martin 1965- |
| author_GND | (DE-588)130217727 (DE-588)114362696 |
| author_facet | Simon, Hermann 1947- Faßnacht, Martin 1965- |
| author_role | aut aut |
| author_sort | Simon, Hermann 1947- |
| author_variant | h s hs m f mf |
| building | Verbundindex |
| bvnumber | BV045386530 |
| classification_rvk | QM 220 QP 622 |
| ctrlnum | (OCoLC)1083278910 (DE-599)DNB1162850973 |
| dewey-full | 338.52 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.52 |
| dewey-search | 338.52 |
| dewey-sort | 3338.52 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045386530 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:16:45Z |
| institution | BVB |
| institution_GND | (DE-588)1064344704 |
| isbn | 9783319994550 3319994557 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030772885 |
| oclc_num | 1083278910 |
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| owner_facet | DE-355 DE-BY-UBR DE-N2 DE-739 DE-11 DE-83 DE-521 |
| physical | xviii, 558 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer |
| record_format | marc |
| spelling | Simon, Hermann 1947- Verfasser (DE-588)130217727 aut Price management strategy, analysis, decision, implementation Hermann Simon, Martin Fassnacht Cham, Switzerland Springer [2019] © 2019 xviii, 558 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm txt rdacontent n rdamedia nc rdacarrier Preispolitik (DE-588)4047118-4 gnd rswk-swf Preistheorie (DE-588)4115623-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf KJS Consumer behavior Price behavior Price controlling Price elasticity Price management Price optimization Price policy Price strategy Purchase decision Kaufentscheidung Preiscontrolling Preiselastizität Preisinstrumente Preisoptimierung Preispolitik Preispositionierung Preisstrategien Preisverhalten KJC Preispolitik (DE-588)4047118-4 s Preistheorie (DE-588)4115623-7 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Faßnacht, Martin 1965- Verfasser (DE-588)114362696 aut Springer International Publishing (DE-588)1064344704 pbl Erscheint auch als Online-Ausgabe 978-3-319-99456-7 (DE-604)BV045389505 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=ad18bc679d9446499454dd1f5e1feab6&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030772885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Simon, Hermann 1947- Faßnacht, Martin 1965- Price management strategy, analysis, decision, implementation Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4115623-7 (DE-588)4037589-4 |
| title | Price management strategy, analysis, decision, implementation |
| title_auth | Price management strategy, analysis, decision, implementation |
| title_exact_search | Price management strategy, analysis, decision, implementation |
| title_full | Price management strategy, analysis, decision, implementation Hermann Simon, Martin Fassnacht |
| title_fullStr | Price management strategy, analysis, decision, implementation Hermann Simon, Martin Fassnacht |
| title_full_unstemmed | Price management strategy, analysis, decision, implementation Hermann Simon, Martin Fassnacht |
| title_short | Price management |
| title_sort | price management strategy analysis decision implementation |
| title_sub | strategy, analysis, decision, implementation |
| topic | Preispolitik (DE-588)4047118-4 gnd Preistheorie (DE-588)4115623-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Preispolitik Preistheorie Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=ad18bc679d9446499454dd1f5e1feab6&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030772885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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