AI in Marketing, Sales and Service: how marketers without a Data Science Degree can use AI, Big Data and Bots
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Cham, Switzerland
Springer Nature
[2019]
|
| Ausgabe: | a palgrave macmillan imprint |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext http://www.springer.com/ |
| Beschreibung: | XVII, 271 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| ISBN: | 9783319899565 3319899562 |
Internformat
MARC
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| 245 | 1 | 0 | |a AI in Marketing, Sales and Service |b how marketers without a Data Science Degree can use AI, Big Data and Bots |c Peter Gentsch |
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| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a KJQ | ||
| 653 | |a algorithmic strategy | ||
| 653 | |a big data | ||
| 653 | |a business analytics | ||
| 653 | |a chatbots | ||
| 653 | |a data mining | ||
| 653 | |a digital marketing | ||
| 653 | |a digitization | ||
| 653 | |a machine learning | ||
| 653 | |a maturity model | ||
| 653 | |a KJS | ||
| 653 | |a UYQ | ||
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Datensatz im Suchindex
| _version_ | 1804179237390778368 |
|---|---|
| any_adam_object | |
| author | Gentsch, Peter |
| author_facet | Gentsch, Peter |
| author_role | aut |
| author_sort | Gentsch, Peter |
| author_variant | p g pg |
| building | Verbundindex |
| bvnumber | BV045383837 |
| ctrlnum | (OCoLC)1034559484 (DE-599)DNB1154542904 |
| discipline | Wirtschaftswissenschaften |
| edition | a palgrave macmillan imprint |
| format | Book |
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| isbn | 9783319899565 3319899562 |
| language | English German |
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| physical | XVII, 271 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
| publishDate | 2019 |
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| publisher | Springer Nature |
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| spelling | Gentsch, Peter Verfasser aut AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots Peter Gentsch a palgrave macmillan imprint 201808 Cham, Switzerland Springer Nature [2019] XVII, 271 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm txt rdacontent n rdamedia nc rdacarrier Big Data (DE-588)4802620-7 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf KJQ algorithmic strategy big data business analytics chatbots data mining digital marketing digitization machine learning maturity model KJS UYQ Künstliche Intelligenz (DE-588)4033447-8 s Big Data (DE-588)4802620-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Springer International Publishing (DE-588)1064344704 pbl Erscheint auch als Online-Ausgabe 9783319899572 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=196b7be20d014b07a4dc29bbffc7342d&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB http://www.springer.com/ 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gentsch, Peter AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots Big Data (DE-588)4802620-7 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4802620-7 (DE-588)4033447-8 (DE-588)4037589-4 |
| title | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots |
| title_auth | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots |
| title_exact_search | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots |
| title_full | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots Peter Gentsch |
| title_fullStr | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots Peter Gentsch |
| title_full_unstemmed | AI in Marketing, Sales and Service how marketers without a Data Science Degree can use AI, Big Data and Bots Peter Gentsch |
| title_short | AI in Marketing, Sales and Service |
| title_sort | ai in marketing sales and service how marketers without a data science degree can use ai big data and bots |
| title_sub | how marketers without a Data Science Degree can use AI, Big Data and Bots |
| topic | Big Data (DE-588)4802620-7 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Big Data Künstliche Intelligenz Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=196b7be20d014b07a4dc29bbffc7342d&prov=M&dok_var=1&dok_ext=htm http://www.springer.com/ |
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