Methods in consumer research, Volume 2, Alternative approaches and special applications:
"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Duxford, United Kingdom
Woodhead Publishing
[2018]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext Volltext |
| Zusammenfassung: | "Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource (478 pages) illustrations |
| ISBN: | 9780081017449 0081017448 |
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| 245 | 1 | 0 | |a Methods in consumer research, Volume 2, Alternative approaches and special applications |c edited by Gastón Ares, Paula Varela |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045382845 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:16:38Z |
| institution | BVB |
| isbn | 9780081017449 0081017448 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030769178 |
| oclc_num | 1018307482 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 online resource (478 pages) illustrations |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2018 |
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| publishDateSort | 2018 |
| publisher | Woodhead Publishing |
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| spelling | Methods in consumer research, Volume 2, Alternative approaches and special applications edited by Gastón Ares, Paula Varela Alternative approaches and special applications Duxford, United Kingdom Woodhead Publishing [2018] © 2018 1 online resource (478 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research fast Consumers Research Consumer behavior Ares, Gaston edt Varela, Paula edt Erscheint auch als Druck-Ausgabe 9780081017432 Erscheint auch als Druck-Ausgabe 008101743X https://www.sciencedirect.com/science/book/9780081017432 Verlag URL des Erstveröffentlichers Volltext http://www.sciencedirect.com/science/book/9780081017432 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Methods in consumer research, Volume 2, Alternative approaches and special applications BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research fast Consumers Research Consumer behavior |
| title | Methods in consumer research, Volume 2, Alternative approaches and special applications |
| title_alt | Alternative approaches and special applications |
| title_auth | Methods in consumer research, Volume 2, Alternative approaches and special applications |
| title_exact_search | Methods in consumer research, Volume 2, Alternative approaches and special applications |
| title_full | Methods in consumer research, Volume 2, Alternative approaches and special applications edited by Gastón Ares, Paula Varela |
| title_fullStr | Methods in consumer research, Volume 2, Alternative approaches and special applications edited by Gastón Ares, Paula Varela |
| title_full_unstemmed | Methods in consumer research, Volume 2, Alternative approaches and special applications edited by Gastón Ares, Paula Varela |
| title_short | Methods in consumer research, Volume 2, Alternative approaches and special applications |
| title_sort | methods in consumer research volume 2 alternative approaches and special applications |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research fast Consumers Research Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumers / Research Consumers Research |
| url | https://www.sciencedirect.com/science/book/9780081017432 http://www.sciencedirect.com/science/book/9780081017432 |
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