Methods in consumer research, Volume 1, New approaches to classic methods:
"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest de...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Duxford, United Kingdom
Woodhead Publishing
[2018]
|
| Series: | Woodhead Publishing in food science, technology, and nutrition
|
| Subjects: | |
| Online Access: | FAW01 Volltext Volltext |
| Summary: | "Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 9780081012581 0081012586 |
Staff View
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| id | DE-604.BV045382833 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:16:38Z |
| institution | BVB |
| isbn | 9780081012581 0081012586 |
| language | English |
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| spelling | Methods in consumer research, Volume 1, New approaches to classic methods edited by Gastón Ares, Paula Varela New approaches to classic methods Duxford, United Kingdom Woodhead Publishing [2018] © 2018 1 online resource illustrations txt rdacontent c rdamedia cr rdacarrier Woodhead Publishing in food science, technology, and nutrition Includes bibliographical references and index "Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research / Methodology fast Consumers Research Methodology Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s DE-604 Ares, Gaston edt Varela, Paula edt Erscheint auch als Druck-Ausgabe 9780081020890 Erscheint auch als Druck-Ausgabe 0081020899 https://www.sciencedirect.com/science/book/9780081020890 Verlag URL des Erstveröffentlichers Volltext http://www.sciencedirect.com/science/book/9780081020890 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Methods in consumer research, Volume 1, New approaches to classic methods BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research / Methodology fast Consumers Research Methodology Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4187567-9 |
| title | Methods in consumer research, Volume 1, New approaches to classic methods |
| title_alt | New approaches to classic methods |
| title_auth | Methods in consumer research, Volume 1, New approaches to classic methods |
| title_exact_search | Methods in consumer research, Volume 1, New approaches to classic methods |
| title_full | Methods in consumer research, Volume 1, New approaches to classic methods edited by Gastón Ares, Paula Varela |
| title_fullStr | Methods in consumer research, Volume 1, New approaches to classic methods edited by Gastón Ares, Paula Varela |
| title_full_unstemmed | Methods in consumer research, Volume 1, New approaches to classic methods edited by Gastón Ares, Paula Varela |
| title_short | Methods in consumer research, Volume 1, New approaches to classic methods |
| title_sort | methods in consumer research volume 1 new approaches to classic methods |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Consumers / Research / Methodology fast Consumers Research Methodology Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Consumers / Research / Methodology Consumers Research Methodology Verbraucherforschung |
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