Case studies in the traditional food sector: a volume in the Consumer Science and Strategic Marketing series
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the fo...
Gespeichert in:
| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Duxford, United Kingdom
Woodhead Publishing is an imprint of Elsevier
[2018]
|
| Schriftenreihe: | Woodhead Publishing in food science, technology, and nutrition
|
| Schlagworte: | |
| Online-Zugang: | FAW01 Volltext |
| Zusammenfassung: | Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R & D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource (xxxii, 376 pages) |
| ISBN: | 9780081012604 0081012608 |
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| 490 | 0 | |a Woodhead Publishing in food science, technology, and nutrition | |
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| 520 | |a Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R & D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment | ||
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| 650 | 4 | |a Food industry and trade |v Case studies | |
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Datensatz im Suchindex
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| author2 | Cavicchi, Alessio Santini, Cristina |
| author2_role | edt edt |
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| author_facet | Cavicchi, Alessio Santini, Cristina |
| building | Verbundindex |
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| dewey-full | 338.4/7664 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/7664 |
| dewey-search | 338.4/7664 |
| dewey-sort | 3338.4 47664 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045382678 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:16:38Z |
| institution | BVB |
| isbn | 9780081012604 0081012608 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030769011 |
| oclc_num | 1009618585 |
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| physical | 1 online resource (xxxii, 376 pages) |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Woodhead Publishing is an imprint of Elsevier |
| record_format | marc |
| series2 | Woodhead Publishing in food science, technology, and nutrition |
| spelling | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series edited by Alessio Cavicchi, Cristina Santini Duxford, United Kingdom Woodhead Publishing is an imprint of Elsevier [2018] © 2018 1 online resource (xxxii, 376 pages) txt rdacontent c rdamedia cr rdacarrier Woodhead Publishing in food science, technology, and nutrition Includes bibliographical references and index Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R & D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment BUSINESS & ECONOMICS / Industries / General bisacsh Food industry and trade fast Food / Social aspects fast Food industry and trade Case studies Food Social aspects Case studies Cavicchi, Alessio edt Santini, Cristina edt Erscheint auch als Druck-Ausgabe 9780081010075 Erscheint auch als Druck-Ausgabe 0081010079 http://www.sciencedirect.com/science/book/9780081010075 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series BUSINESS & ECONOMICS / Industries / General bisacsh Food industry and trade fast Food / Social aspects fast Food industry and trade Case studies Food Social aspects Case studies |
| title | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series |
| title_auth | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series |
| title_exact_search | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series |
| title_full | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series edited by Alessio Cavicchi, Cristina Santini |
| title_fullStr | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series edited by Alessio Cavicchi, Cristina Santini |
| title_full_unstemmed | Case studies in the traditional food sector a volume in the Consumer Science and Strategic Marketing series edited by Alessio Cavicchi, Cristina Santini |
| title_short | Case studies in the traditional food sector |
| title_sort | case studies in the traditional food sector a volume in the consumer science and strategic marketing series |
| title_sub | a volume in the Consumer Science and Strategic Marketing series |
| topic | BUSINESS & ECONOMICS / Industries / General bisacsh Food industry and trade fast Food / Social aspects fast Food industry and trade Case studies Food Social aspects Case studies |
| topic_facet | BUSINESS & ECONOMICS / Industries / General Food industry and trade Food / Social aspects Food industry and trade Case studies Food Social aspects Case studies |
| url | http://www.sciencedirect.com/science/book/9780081010075 |
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