Audience research as an instrument for marketing broadcasting organisations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
1989
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| ISBN: | 3-17-010592-2 |
Internformat
MARC
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:16:19Z |
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| spelling | Wober, Mallory 1936- (DE-588)1154465268 aut Audience research as an instrument for marketing broadcasting organisations J. Mallory Wober 1989 txt rdacontent n rdamedia nc rdacarrier pages:67-88 Unternehmenskultur und Marketing von Rundfunk-Unternehmen / hrsg. von Ulrich Saxer. Mit Beitr. von Jan Krulis-Randa ... Stuttgart [u.a.], 1989 Seiten 67-88 Beiträge zur Rundfunkökonomie ; 3 (DE-604)BV001280269 3-17-010592-2 |
| spellingShingle | Wober, Mallory 1936- Audience research as an instrument for marketing broadcasting organisations |
| title | Audience research as an instrument for marketing broadcasting organisations |
| title_auth | Audience research as an instrument for marketing broadcasting organisations |
| title_exact_search | Audience research as an instrument for marketing broadcasting organisations |
| title_full | Audience research as an instrument for marketing broadcasting organisations J. Mallory Wober |
| title_fullStr | Audience research as an instrument for marketing broadcasting organisations J. Mallory Wober |
| title_full_unstemmed | Audience research as an instrument for marketing broadcasting organisations J. Mallory Wober |
| title_short | Audience research as an instrument for marketing broadcasting organisations |
| title_sort | audience research as an instrument for marketing broadcasting organisations |
| work_keys_str_mv | AT wobermallory audienceresearchasaninstrumentformarketingbroadcastingorganisations |