Verfügbarkeit: Measuring marketing

Measuring marketing: 103 key metrics every marketer needs

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Bibliographische Detailangaben
1. Verfasser:	Davis, John 1960 February 17- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin De Gruyter [2018]
Ausgabe:	Third edition
Schlagworte:	BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Evaluation Marketing research Marketing > Evaluation > Marketing research Messung Marketingaudit Effizienzanalyse Kennzahl Marketing Wörterbuch
Online-Zugang:	FLA01
Beschreibung:	Online resource; title from PDF title page (EBSCO, viewed February 21, 2018)
Beschreibung:	1 online resource
ISBN:	9781501507311 1501507311

Internformat

MARC


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Datensatz im Suchindex

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dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Third edition
format	Electronic eBook
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isbn	9781501507311 1501507311
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spelling	Davis, John 1960 February 17- Verfasser aut Measuring marketing 103 key metrics every marketer needs John Davis Third edition Berlin De Gruyter [2018] 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed February 21, 2018) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Evaluation fast Marketing research fast Marketing Evaluation Marketing research Messung (DE-588)4038852-9 gnd rswk-swf Marketingaudit (DE-588)4114516-1 gnd rswk-swf Effizienzanalyse (DE-588)4151072-0 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s 2\p DE-604 Messung (DE-588)4038852-9 s 3\p DE-604 Effizienzanalyse (DE-588)4151072-0 s 4\p DE-604 Marketingaudit (DE-588)4114516-1 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Davis, John 1960 February 17- Measuring marketing 103 key metrics every marketer needs BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Evaluation fast Marketing research fast Marketing Evaluation Marketing research Messung (DE-588)4038852-9 gnd Marketingaudit (DE-588)4114516-1 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd
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title	Measuring marketing 103 key metrics every marketer needs
title_auth	Measuring marketing 103 key metrics every marketer needs
title_exact_search	Measuring marketing 103 key metrics every marketer needs
title_full	Measuring marketing 103 key metrics every marketer needs John Davis
title_fullStr	Measuring marketing 103 key metrics every marketer needs John Davis
title_full_unstemmed	Measuring marketing 103 key metrics every marketer needs John Davis
title_short	Measuring marketing
title_sort	measuring marketing 103 key metrics every marketer needs
title_sub	103 key metrics every marketer needs
topic	BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Evaluation fast Marketing research fast Marketing Evaluation Marketing research Messung (DE-588)4038852-9 gnd Marketingaudit (DE-588)4114516-1 gnd Effizienzanalyse (DE-588)4151072-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Evaluation Marketing research Marketing Evaluation Marketing research Messung Marketingaudit Effizienzanalyse Kennzahl Marketing Wörterbuch
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