Value-based marketing strategy: pricing and costs for relationship marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wilmington, Del.
Vernon Press
2014
|
| Schriftenreihe: | Series in business & finance
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | 1 online resource |
| ISBN: | 9781622730537 1622730534 |
Internformat
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 4 | |a Relationship marketing |a Marketing |a Marketing |x Management | |
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Datensatz im Suchindex
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| author | Lopez, Santiago |
| author_facet | Lopez, Santiago |
| author_role | aut |
| author_sort | Lopez, Santiago |
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| bvnumber | BV045360477 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045360477 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:58Z |
| institution | BVB |
| isbn | 9781622730537 1622730534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030747069 |
| oclc_num | 966888978 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Vernon Press |
| record_format | marc |
| series2 | Series in business & finance |
| spelling | Lopez, Santiago Verfasser aut Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez Wilmington, Del. Vernon Press 2014 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Series in business & finance Translated from the Spanish BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management Erscheint auch als Druck-Ausgabe 9781622730339 162273033X |
| spellingShingle | Lopez, Santiago Value-based marketing strategy pricing and costs for relationship marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management |
| title | Value-based marketing strategy pricing and costs for relationship marketing |
| title_auth | Value-based marketing strategy pricing and costs for relationship marketing |
| title_exact_search | Value-based marketing strategy pricing and costs for relationship marketing |
| title_full | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_fullStr | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_full_unstemmed | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_short | Value-based marketing strategy |
| title_sort | value based marketing strategy pricing and costs for relationship marketing |
| title_sub | pricing and costs for relationship marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Relationship marketing fast Relationship marketing Marketing Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing / Management Relationship marketing Relationship marketing Marketing Marketing Management |
| work_keys_str_mv | AT lopezsantiago valuebasedmarketingstrategypricingandcostsforrelationshipmarketing |