Entertainment, media & advertising market research handbook 2017-2018: = Market research handbook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA
Richard K. Miller & Associates
[2017]
|
| Ausgabe: | 15th edition |
| Schriftenreihe: | RKMA market research handbook series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (viewed September 1, 2016) |
| Beschreibung: | 1 online resource (368 pages) |
| ISBN: | 9781577832447 1577832442 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045359985 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2017 |||| o||u| ||||||eng d | ||
| 020 | |a 9781577832447 |9 978-1-57783-244-7 | ||
| 020 | |a 1577832442 |9 1-57783-244-2 | ||
| 035 | |a (ZDB-4-EBU)ocn957585286 | ||
| 035 | |a (OCoLC)957585286 | ||
| 035 | |a (DE-599)BVBBV045359985 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.83 |2 23 | |
| 100 | 1 | |a Miller, Richard K. |d 1946- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2017-2018 |b = Market research handbook |c by Richard K. Miller and Kelli Washington |
| 246 | 1 | 3 | |a Entertainment, media and advertising market research handbook 2017-2018 |
| 246 | 1 | 3 | |a Market research handbook |
| 246 | 1 | 1 | |a Market research handbook |
| 250 | |a 15th edition | ||
| 264 | 1 | |a Loganville, GA |b Richard K. Miller & Associates |c [2017] | |
| 264 | 4 | |c 2017 | |
| 300 | |a 1 online resource (368 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a RKMA market research handbook series | |
| 500 | |a Online resource; title from PDF title page (viewed September 1, 2016) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Advertising / Research |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Leisure / Research |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 4 | |a Marketing research |v Handbooks, manuals, etc |a Leisure |x Research |z United States |v Handbooks, manuals, etc |a Advertising |x Research |z United States |v Handbooks, manuals, etc |a Consumer behavior |v Handbooks, manuals, etc | |
| 700 | 1 | |a Washington, Kelli D. |e Sonstige |4 oth | |
| 710 | 2 | |a Richard K. Miller & Associates |4 publisher |4 pbl | |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030746576 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179192589320192 |
|---|---|
| any_adam_object | |
| author | Miller, Richard K. 1946- |
| author_facet | Miller, Richard K. 1946- |
| author_role | aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm |
| building | Verbundindex |
| bvnumber | BV045359985 |
| collection | ZDB-4-EBU |
| ctrlnum | (ZDB-4-EBU)ocn957585286 (OCoLC)957585286 (DE-599)BVBBV045359985 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 15th edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02249nmm a2200517zc 4500</leader><controlfield tag="001">BV045359985</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781577832447</subfield><subfield code="9">978-1-57783-244-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1577832442</subfield><subfield code="9">1-57783-244-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn957585286</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)957585286</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045359985</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Miller, Richard K.</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entertainment, media & advertising market research handbook 2017-2018</subfield><subfield code="b">= Market research handbook</subfield><subfield code="c">by Richard K. Miller and Kelli Washington</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Entertainment, media and advertising market research handbook 2017-2018</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Market research handbook</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Market research handbook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">15th edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Loganville, GA</subfield><subfield code="b">Richard K. Miller & Associates</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (368 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">RKMA market research handbook series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from PDF title page (viewed September 1, 2016)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising / Research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Leisure / Research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Leisure</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Advertising</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Consumer behavior</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Washington, Kelli D.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Richard K. Miller & Associates</subfield><subfield code="4">publisher</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030746576</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045359985 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:58Z |
| institution | BVB |
| isbn | 9781577832447 1577832442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030746576 |
| oclc_num | 957585286 |
| open_access_boolean | |
| physical | 1 online resource (368 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Richard K. Miller & Associates |
| record_format | marc |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. 1946- Verfasser aut Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook by Richard K. Miller and Kelli Washington Entertainment, media and advertising market research handbook 2017-2018 Market research handbook 15th edition Loganville, GA Richard K. Miller & Associates [2017] 2017 1 online resource (368 pages) txt rdacontent c rdamedia cr rdacarrier RKMA market research handbook series Online resource; title from PDF title page (viewed September 1, 2016) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc Washington, Kelli D. Sonstige oth Richard K. Miller & Associates publisher pbl |
| spellingShingle | Miller, Richard K. 1946- Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| title | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook |
| title_alt | Entertainment, media and advertising market research handbook 2017-2018 Market research handbook |
| title_auth | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook |
| title_exact_search | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook |
| title_full | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_fullStr | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_full_unstemmed | Entertainment, media & advertising market research handbook 2017-2018 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_short | Entertainment, media & advertising market research handbook 2017-2018 |
| title_sort | entertainment media advertising market research handbook 2017 2018 market research handbook |
| title_sub | = Market research handbook |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Research fast Consumer behavior fast Leisure / Research fast Marketing research fast Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Advertising / Research Consumer behavior Leisure / Research Marketing research Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| work_keys_str_mv | AT millerrichardk entertainmentmediaadvertisingmarketresearchhandbook20172018marketresearchhandbook AT washingtonkellid entertainmentmediaadvertisingmarketresearchhandbook20172018marketresearchhandbook AT richardkmillerassociates entertainmentmediaadvertisingmarketresearchhandbook20172018marketresearchhandbook AT millerrichardk entertainmentmediaandadvertisingmarketresearchhandbook20172018 AT washingtonkellid entertainmentmediaandadvertisingmarketresearchhandbook20172018 AT richardkmillerassociates entertainmentmediaandadvertisingmarketresearchhandbook20172018 AT millerrichardk marketresearchhandbook AT washingtonkellid marketresearchhandbook AT richardkmillerassociates marketresearchhandbook |