Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Oldenbourg
[2016]
|
| Ausgabe: | 2nd, revised and updated edition |
| Schriftenreihe: | De Gruyter textbook
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016) |
| Beschreibung: | 1 online resource (251 pages) |
| ISBN: | 9783110439878 3110439875 |
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Datensatz im Suchindex
| _version_ | 1804179192302010368 |
|---|---|
| any_adam_object | |
| author | Glowik, Mario |
| author_facet | Glowik, Mario |
| author_role | aut |
| author_sort | Glowik, Mario |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV045359847 |
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| contents | This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business |
| ctrlnum | (ZDB-4-EBU)ocn953920477 (OCoLC)953920477 (DE-599)BVBBV045359847 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd, revised and updated edition |
| format | Electronic eBook |
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| series2 | De Gruyter textbook |
| spelling | Glowik, Mario Verfasser aut Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi Mario Glowik 2nd, revised and updated edition Berlin ; Boston De Gruyter Oldenbourg [2016] 2016 1 online resource (251 pages) txt rdacontent c rdamedia cr rdacarrier De Gruyter textbook Online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016) This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business In English Globalization fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalization Internationalisierung (DE-588)4162106-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Asien (DE-588)4003217-6 g Unterhaltungselektronikindustrie (DE-588)4136637-2 s Unternehmen (DE-588)4061963-1 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g 1\p DE-604 Technologieunternehmen (DE-588)7853364-8 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Glowik, Mario Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi Berlin/Boston : De Gruyter, 2016 9783110425925 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Glowik, Mario Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business Globalization fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalization Internationalisierung (DE-588)4162106-2 gnd Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd |
| subject_GND | (DE-588)4162106-2 (DE-588)4061963-1 (DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4136637-2 (DE-588)4015701-5 (DE-588)4003217-6 |
| title | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| title_auth | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| title_exact_search | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| title_full | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi Mario Glowik |
| title_fullStr | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi Mario Glowik |
| title_full_unstemmed | Market Entry Strategies Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi Mario Glowik |
| title_short | Market Entry Strategies |
| title_sort | market entry strategies internationalization theories concepts and cases of asian high technology firms haier hon hai precision lenovo lg electronics panasonic samsung sharp sony tcl xiaomi |
| title_sub | Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| topic | Globalization fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalization Internationalisierung (DE-588)4162106-2 gnd Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd |
| topic_facet | Globalization BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internationalisierung Unternehmen Markteintrittsstrategie Technologieunternehmen Unterhaltungselektronikindustrie Europa Asien |
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