Marketing in and for a sustainable society:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Publishing Limited
2016
|
| Schriftenreihe: | Review of marketing research
v. 13 |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Vendor-supplied metadata |
| Beschreibung: | 1 online resource (xvi, 229 pages) |
| ISBN: | 9781786352811 1786352818 |
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| contents | This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:57Z |
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| isbn | 9781786352811 1786352818 |
| language | English |
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| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
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| spelling | Marketing in and for a sustainable society edited by Naresh K. Malhotra Bingley, UK Emerald Group Publishing Limited 2016 1 online resource (xvi, 229 pages) txt rdacontent c rdamedia cr rdacarrier Review of marketing research v. 13 Vendor-supplied metadata This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Sales & marketing bicssc Marketing Management Malhotra, Naresh K. edt Original 9781786352828 1786352826 |
| spellingShingle | Marketing in and for a sustainable society This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Sales & marketing bicssc Marketing Management |
| title | Marketing in and for a sustainable society |
| title_auth | Marketing in and for a sustainable society |
| title_exact_search | Marketing in and for a sustainable society |
| title_full | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_fullStr | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_full_unstemmed | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_short | Marketing in and for a sustainable society |
| title_sort | marketing in and for a sustainable society |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Sales & marketing bicssc Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Sales & marketing Marketing Management |
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