Mastering technical sales: the sales engineer's handbook
Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for ev...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Artech House
2014
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Artech House technology management library
|
| Schlagworte: | |
| Online-Zugang: | DE-860 DE-188 |
| Zusammenfassung: | Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech |
| Beschreibung: | 1 Online-Ressource (XXI, 383 S.) graph. Darst. |
| ISBN: | 9781608077458 1608077454 |
Internformat
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| 520 | 3 | |a Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech | |
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Datensatz im Suchindex
| _version_ | 1812354776686395392 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Care, John Bohlig, Aron |
| author_facet | Care, John Bohlig, Aron |
| author_role | aut aut |
| author_sort | Care, John |
| author_variant | j c jc a b ab |
| building | Verbundindex |
| bvnumber | BV045359308 |
| classification_rvk | QP 621 ZG 9230 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| contents | Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech |
| ctrlnum | (ZDB-4-EBU)ocn935983026 (OCoLC)935983026 (DE-599)BVBBV045359308 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Technik Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
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| id | DE-604.BV045359308 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-08T14:03:22Z |
| institution | BVB |
| isbn | 9781608077458 1608077454 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745900 |
| oclc_num | 935983026 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (XXI, 383 S.) graph. Darst. |
| psigel | ZDB-4-EBA ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU ZDB-4-EBA ZDB-4-EBA 2024 |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Artech House |
| record_format | marc |
| series2 | Artech House technology management library |
| spelling | Care, John Verfasser aut Mastering technical sales the sales engineer's handbook John Care ; Aron Bohlig 3. ed. Boston, Mass. [u.a.] Artech House 2014 1 Online-Ressource (XXI, 383 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Artech House technology management library Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh High technology industries / Marketing fast Selling / High technology fast Selling High technology High technology industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Technisches Produkt (DE-588)4059262-5 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Technisches Produkt (DE-588)4059262-5 s Vertrieb (DE-588)4127117-8 s DE-604 Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s 1\p DE-604 Bohlig, Aron Verfasser aut Erscheint auch als Druck-Ausgabe 978-1-60807-744-1 Erscheint auch als Druck-Ausgabe 1-60807-744-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Care, John Bohlig, Aron Mastering technical sales the sales engineer's handbook Every high-tech sales team today has technical pros on board to ""explain how things work, "" and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their tech BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh High technology industries / Marketing fast Selling / High technology fast Selling High technology High technology industries Marketing Marketing (DE-588)4037589-4 gnd Verkauf (DE-588)4117346-6 gnd Technisches Produkt (DE-588)4059262-5 gnd Vertrieb (DE-588)4127117-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117346-6 (DE-588)4059262-5 (DE-588)4127117-8 |
| title | Mastering technical sales the sales engineer's handbook |
| title_auth | Mastering technical sales the sales engineer's handbook |
| title_exact_search | Mastering technical sales the sales engineer's handbook |
| title_full | Mastering technical sales the sales engineer's handbook John Care ; Aron Bohlig |
| title_fullStr | Mastering technical sales the sales engineer's handbook John Care ; Aron Bohlig |
| title_full_unstemmed | Mastering technical sales the sales engineer's handbook John Care ; Aron Bohlig |
| title_short | Mastering technical sales |
| title_sort | mastering technical sales the sales engineer s handbook |
| title_sub | the sales engineer's handbook |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh High technology industries / Marketing fast Selling / High technology fast Selling High technology High technology industries Marketing Marketing (DE-588)4037589-4 gnd Verkauf (DE-588)4117346-6 gnd Technisches Produkt (DE-588)4059262-5 gnd Vertrieb (DE-588)4127117-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior High technology industries / Marketing Selling / High technology Selling High technology High technology industries Marketing Marketing Verkauf Technisches Produkt Vertrieb |
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