Get scrappy: smarter digital marketing for businesses big and small
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
AMACOM, American Management Association
[2016]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from digital title page (viewed on April 21, 2016) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780814437322 081443732X 0814437311 9780814437315 |
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Datensatz im Suchindex
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| author | Westergaard, Nick |
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| contents | Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:56Z |
| institution | BVB |
| isbn | 9780814437322 081443732X 0814437311 9780814437315 |
| language | English |
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| spelling | Westergaard, Nick Verfasser aut Get scrappy smarter digital marketing for businesses big and small Nick Westergaard New York, NY AMACOM, American Management Association [2016] 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from digital title page (viewed on April 21, 2016) Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Internet advertising fast Internet marketing fast Marketing / Management fast Internet marketing Internet advertising Digital media Marketing Management Erscheint auch als Druck-Ausgabe Westergaard, Nick Get scrappy New York : American Management Association, [2016] 9780814437315 |
| spellingShingle | Westergaard, Nick Get scrappy smarter digital marketing for businesses big and small Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Internet advertising fast Internet marketing fast Marketing / Management fast Internet marketing Internet advertising Digital media Marketing Management |
| title | Get scrappy smarter digital marketing for businesses big and small |
| title_auth | Get scrappy smarter digital marketing for businesses big and small |
| title_exact_search | Get scrappy smarter digital marketing for businesses big and small |
| title_full | Get scrappy smarter digital marketing for businesses big and small Nick Westergaard |
| title_fullStr | Get scrappy smarter digital marketing for businesses big and small Nick Westergaard |
| title_full_unstemmed | Get scrappy smarter digital marketing for businesses big and small Nick Westergaard |
| title_short | Get scrappy |
| title_sort | get scrappy smarter digital marketing for businesses big and small |
| title_sub | smarter digital marketing for businesses big and small |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Digital media fast Internet advertising fast Internet marketing fast Marketing / Management fast Internet marketing Internet advertising Digital media Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Digital media Internet advertising Internet marketing Marketing / Management Internet marketing Internet advertising Digital media Marketing Management |
| work_keys_str_mv | AT westergaardnick getscrappysmarterdigitalmarketingforbusinessesbigandsmall |