Consumer marketing 2016-2017:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA
Richard K. Miller & Associates
[2016]
|
| Ausgabe: | 4th Edition |
| Schriftenreihe: | RKMA market research handbook series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (RKMA, viewed June 9, 2017) |
| Beschreibung: | 1 online resource (412 pages) |
| ISBN: | 9781577832317 1577832310 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer marketing 2016-2017 |c by Richard K. Miller and Kelli Washington |
| 250 | |a 4th Edition | ||
| 264 | 1 | |a Loganville, GA |b Richard K. Miller & Associates |c [2016] | |
| 264 | 4 | |c 2016 | |
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| 505 | 8 | |a Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources. Consumer Marketing 2016-2017 is designed to be a strategic business planning resource for marketing executives in all consumer business segments. Consumer Marketing 2016-2017 is also an essential reference for academic libraries that support business management and marketing curricula | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Commerce |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / General |2 bisacsh | |
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Datensatz im Suchindex
| _version_ | 1804179190390456320 |
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| any_adam_object | |
| author | Miller, Richard K. 1946- |
| author_facet | Miller, Richard K. 1946- |
| author_role | aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm |
| building | Verbundindex |
| bvnumber | BV045358835 |
| collection | ZDB-4-EBU |
| contents | Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources. Consumer Marketing 2016-2017 is designed to be a strategic business planning resource for marketing executives in all consumer business segments. Consumer Marketing 2016-2017 is also an essential reference for academic libraries that support business management and marketing curricula |
| ctrlnum | (ZDB-4-EBU)ocn920392958 (OCoLC)920392958 (DE-599)BVBBV045358835 |
| dewey-full | 381.0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.0973 |
| dewey-search | 381.0973 |
| dewey-sort | 3381.0973 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 4th Edition |
| format | Electronic eBook |
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| id | DE-604.BV045358835 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:56Z |
| institution | BVB |
| isbn | 9781577832317 1577832310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745427 |
| oclc_num | 920392958 |
| open_access_boolean | |
| physical | 1 online resource (412 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Richard K. Miller & Associates |
| record_format | marc |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. 1946- Verfasser aut Consumer marketing 2016-2017 by Richard K. Miller and Kelli Washington 4th Edition Loganville, GA Richard K. Miller & Associates [2016] 2016 1 online resource (412 pages) txt rdacontent c rdamedia cr rdacarrier RKMA market research handbook series Online resource; title from PDF title page (RKMA, viewed June 9, 2017) Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources. Consumer Marketing 2016-2017 is designed to be a strategic business planning resource for marketing executives in all consumer business segments. Consumer Marketing 2016-2017 is also an essential reference for academic libraries that support business management and marketing curricula BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Marketing United States Marketing United States Statistics Washington, Kelli D. Sonstige oth Richard K. Miller & Associates publisher isb pbl |
| spellingShingle | Miller, Richard K. 1946- Consumer marketing 2016-2017 Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources. Consumer Marketing 2016-2017 is designed to be a strategic business planning resource for marketing executives in all consumer business segments. Consumer Marketing 2016-2017 is also an essential reference for academic libraries that support business management and marketing curricula BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Marketing United States Marketing United States Statistics |
| title | Consumer marketing 2016-2017 |
| title_auth | Consumer marketing 2016-2017 |
| title_exact_search | Consumer marketing 2016-2017 |
| title_full | Consumer marketing 2016-2017 by Richard K. Miller and Kelli Washington |
| title_fullStr | Consumer marketing 2016-2017 by Richard K. Miller and Kelli Washington |
| title_full_unstemmed | Consumer marketing 2016-2017 by Richard K. Miller and Kelli Washington |
| title_short | Consumer marketing 2016-2017 |
| title_sort | consumer marketing 2016 2017 |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Marketing United States Marketing United States Statistics |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Marketing United States Marketing United States Statistics |
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