Summary: Repositioning : marketing in an era of competition, change, and crisis
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| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Cork
Primento Digital
2014
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (41 pages) |
| ISBN: | 9782511021385 2511021382 |
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| 505 | 8 | |a This work offers a summary of the book "REPOSITIONING: Marketing in an Era of Competition, Change, and Crisis" by Jack Trout and Steve Rivkin. Positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In an era of rapid technological change you can and shoul | |
| 600 | 1 | 4 | |a Trout, Jack |t Repositioning |
| 650 | 4 | |a Competition | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Positioning (Advertising) | |
| 650 | 4 | |a Strategic planning | |
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| contents | This work offers a summary of the book "REPOSITIONING: Marketing in an Era of Competition, Change, and Crisis" by Jack Trout and Steve Rivkin. Positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In an era of rapid technological change you can and shoul |
| ctrlnum | (ZDB-4-EBU)ocn913694834 (OCoLC)913694834 (DE-599)BVBBV045358629 |
| dewey-full | 659.111 651.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 651 - Office services |
| dewey-raw | 659.111 651.111 |
| dewey-search | 659.111 651.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358629 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9782511021385 2511021382 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745220 |
| oclc_num | 913694834 |
| open_access_boolean | |
| physical | 1 online resource (41 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Primento Digital |
| record_format | marc |
| spelling | Summary Repositioning : marketing in an era of competition, change, and crisis Cork Primento Digital 2014 1 online resource (41 pages) txt rdacontent c rdamedia cr rdacarrier Print version record This work offers a summary of the book "REPOSITIONING: Marketing in an Era of Competition, Change, and Crisis" by Jack Trout and Steve Rivkin. Positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In an era of rapid technological change you can and shoul Trout, Jack Repositioning Competition Marketing Positioning (Advertising) Strategic planning Electronic books fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Erscheint auch als Druck-Ausgabe Publishing, BusinessNews Summary : Repositioning - Jack Trout with Steve Rivkin Cork : Primento Digital, 2014 |
| spellingShingle | Summary Repositioning : marketing in an era of competition, change, and crisis This work offers a summary of the book "REPOSITIONING: Marketing in an Era of Competition, Change, and Crisis" by Jack Trout and Steve Rivkin. Positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In an era of rapid technological change you can and shoul Trout, Jack Repositioning Competition Marketing Positioning (Advertising) Strategic planning Electronic books fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh |
| title | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_auth | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_exact_search | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_full | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_fullStr | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_full_unstemmed | Summary Repositioning : marketing in an era of competition, change, and crisis |
| title_short | Summary |
| title_sort | summary repositioning marketing in an era of competition change and crisis |
| title_sub | Repositioning : marketing in an era of competition, change, and crisis |
| topic | Trout, Jack Repositioning Competition Marketing Positioning (Advertising) Strategic planning Electronic books fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh |
| topic_facet | Trout, Jack Repositioning Competition Marketing Positioning (Advertising) Strategic planning Electronic books BUSINESS & ECONOMICS / Advertising & Promotion |