Millennials with kids: marketing to this powerful and surprisingly different generation of parents
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
AMACOM American Management Association
2015
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| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xiv, 248 pages) illustrations |
| ISBN: | 9780814436592 0814436595 |
Internformat
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| 505 | 8 | |a While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Generation Y. |2 fast | |
| 650 | 7 | |a Parents |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Young adult consumers / Attitudes |2 fast | |
| 650 | 7 | |a Jeunes adultes consommateurs / Attitudes |2 ram | |
| 650 | 7 | |a Cibles (marketing) |2 ram | |
| 650 | 7 | |a Generation Internet |2 ram | |
| 650 | 7 | |a Parents |2 ram | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Fromm, Jeff |
| author_facet | Fromm, Jeff |
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| author_sort | Fromm, Jeff |
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| building | Verbundindex |
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| contents | While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- |
| ctrlnum | (ZDB-4-EBU)ocn913534039 (OCoLC)913534039 (DE-599)BVBBV045358609 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358609 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9780814436592 0814436595 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745200 |
| oclc_num | 913534039 |
| open_access_boolean | |
| physical | 1 online resource (xiv, 248 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | AMACOM American Management Association |
| record_format | marc |
| spelling | Fromm, Jeff Verfasser aut Millennials with kids marketing to this powerful and surprisingly different generation of parents Jeff Fromm and Marissa Vidler New York, NY AMACOM American Management Association 2015 1 online resource (xiv, 248 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Generation Y. fast Parents fast Target marketing fast Young adult consumers / Attitudes fast Jeunes adultes consommateurs / Attitudes ram Cibles (marketing) ram Generation Internet ram Parents ram Young adult consumers Attitudes Target marketing Parents Generation Y. Vidler, Marissa Sonstige oth Erscheint auch als Druck-Ausgabe Fromm, Jeff Millennials with kids 9780814436585 |
| spellingShingle | Fromm, Jeff Millennials with kids marketing to this powerful and surprisingly different generation of parents While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Generation Y. fast Parents fast Target marketing fast Young adult consumers / Attitudes fast Jeunes adultes consommateurs / Attitudes ram Cibles (marketing) ram Generation Internet ram Parents ram Young adult consumers Attitudes Target marketing Parents Generation Y. |
| title | Millennials with kids marketing to this powerful and surprisingly different generation of parents |
| title_auth | Millennials with kids marketing to this powerful and surprisingly different generation of parents |
| title_exact_search | Millennials with kids marketing to this powerful and surprisingly different generation of parents |
| title_full | Millennials with kids marketing to this powerful and surprisingly different generation of parents Jeff Fromm and Marissa Vidler |
| title_fullStr | Millennials with kids marketing to this powerful and surprisingly different generation of parents Jeff Fromm and Marissa Vidler |
| title_full_unstemmed | Millennials with kids marketing to this powerful and surprisingly different generation of parents Jeff Fromm and Marissa Vidler |
| title_short | Millennials with kids |
| title_sort | millennials with kids marketing to this powerful and surprisingly different generation of parents |
| title_sub | marketing to this powerful and surprisingly different generation of parents |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Generation Y. fast Parents fast Target marketing fast Young adult consumers / Attitudes fast Jeunes adultes consommateurs / Attitudes ram Cibles (marketing) ram Generation Internet ram Parents ram Young adult consumers Attitudes Target marketing Parents Generation Y. |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Generation Y. Parents Target marketing Young adult consumers / Attitudes Jeunes adultes consommateurs / Attitudes Cibles (marketing) Generation Internet Young adult consumers Attitudes Target marketing Parents Generation Y. |
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