Brand meaning management:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, England
Emerald
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | "Emerald Books"--Cover Online resource; title from PDF title page (ebrary, viewed May 25, 2015) |
| Beschreibung: | 1 online resource (338 pages) |
| ISBN: | 9781784419318 1784419311 178441932X 9781784419325 |
Internformat
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| 245 | 1 | 0 | |a Brand meaning management |c edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, England |b Emerald |c 2015 | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (338 pages) | ||
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| 500 | |a Online resource; title from PDF title page (ebrary, viewed May 25, 2015) | ||
| 505 | 8 | |a Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
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| 700 | 1 | |a MacInnis, Deborah J. |4 edt | |
| 700 | 1 | |a Park, C. Whan |4 edt | |
| 700 | 1 | |a Agarwal, Megha |d 1982- |4 ctb | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Brand meaning management |b First edition |d Bingley, England : Emerald, 2015 |h xxxii, 305 pages |k Review of Marketing Research ; Volume 12 |z 9781784419325 |
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Datensatz im Suchindex
| _version_ | 1804179189901819904 |
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| any_adam_object | |
| author2 | MacInnis, Deborah J. Park, C. Whan Agarwal, Megha 1982- |
| author2_role | edt edt ctb |
| author2_variant | d j m dj djm c w p cw cwp m a ma |
| author_facet | MacInnis, Deborah J. Park, C. Whan Agarwal, Megha 1982- |
| building | Verbundindex |
| bvnumber | BV045358547 |
| classification_rvk | QP 624 |
| collection | ZDB-4-EBU |
| contents | Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create |
| ctrlnum | (ZDB-4-EBU)ocn912318870 (OCoLC)912318870 (DE-599)BVBBV045358547 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9781784419318 1784419311 178441932X 9781784419325 |
| language | English |
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| spelling | Brand meaning management edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] First edition Bingley, England Emerald 2015 2015 1 online resource (338 pages) txt rdacontent c rdamedia cr rdacarrier Review of marketing research "Emerald Books"--Cover Online resource; title from PDF title page (ebrary, viewed May 25, 2015) Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Marketing / Management fast Market research bicssc Marketing Management Brand name products Marke (DE-588)4074577-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s 2\p DE-604 MacInnis, Deborah J. edt Park, C. Whan edt Agarwal, Megha 1982- ctb Erscheint auch als Druck-Ausgabe Brand meaning management First edition Bingley, England : Emerald, 2015 xxxii, 305 pages Review of Marketing Research ; Volume 12 9781784419325 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brand meaning management Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Marketing / Management fast Market research bicssc Marketing Management Brand name products Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4037278-9 (DE-588)4143413-4 |
| title | Brand meaning management |
| title_auth | Brand meaning management |
| title_exact_search | Brand meaning management |
| title_full | Brand meaning management edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] |
| title_fullStr | Brand meaning management edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] |
| title_full_unstemmed | Brand meaning management edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] |
| title_short | Brand meaning management |
| title_sort | brand meaning management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Marketing / Management fast Market research bicssc Marketing Management Brand name products Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Marketing / Management Market research Marketing Management Brand name products Marke Management Aufsatzsammlung |
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