A new paradigm in marketing-- the service dominant logic: academia's reactions to the theory of Vargo and Lusch
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hamburg
Anchor Academic Publishing
2015
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Schriftenreihe: | Anchor compact
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Schlagworte: | |
Online-Zugang: | FLA01 |
Beschreibung: | Online resource; title from PDF title page (EBSCO, viewed June 22, 2015) |
Beschreibung: | 1 online resource |
ISBN: | 9783954897537 3954897539 |
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Datensatz im Suchindex
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any_adam_object | |
author | Weienfels, Christina |
author_facet | Weienfels, Christina |
author_role | aut |
author_sort | Weienfels, Christina |
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building | Verbundindex |
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dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV045358479 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T08:15:55Z |
institution | BVB |
isbn | 9783954897537 3954897539 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030745070 |
oclc_num | 911200460 |
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physical | 1 online resource |
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publishDate | 2015 |
publishDateSearch | 2015 |
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publisher | Anchor Academic Publishing |
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series2 | Anchor compact |
spelling | Weienfels, Christina Verfasser aut A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch Christina Weienfels Hamburg Anchor Academic Publishing 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Anchor compact Online resource; title from PDF title page (EBSCO, viewed June 22, 2015) Lusch, Robert F. Vargo, Stephen L. 1945- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer services fast Marketing / Philosophy fast Relationship marketing fast Marketing Philosophy Customer services Relationship marketing |
spellingShingle | Weienfels, Christina A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch Lusch, Robert F. Vargo, Stephen L. 1945- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer services fast Marketing / Philosophy fast Relationship marketing fast Marketing Philosophy Customer services Relationship marketing |
title | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch |
title_auth | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch |
title_exact_search | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch |
title_full | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch Christina Weienfels |
title_fullStr | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch Christina Weienfels |
title_full_unstemmed | A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch Christina Weienfels |
title_short | A new paradigm in marketing-- the service dominant logic |
title_sort | a new paradigm in marketing the service dominant logic academia s reactions to the theory of vargo and lusch |
title_sub | academia's reactions to the theory of Vargo and Lusch |
topic | Lusch, Robert F. Vargo, Stephen L. 1945- BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer services fast Marketing / Philosophy fast Relationship marketing fast Marketing Philosophy Customer services Relationship marketing |
topic_facet | Lusch, Robert F. Vargo, Stephen L. 1945- BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer services Marketing / Philosophy Relationship marketing Marketing Philosophy Customer services Relationship marketing |
work_keys_str_mv | AT weienfelschristina anewparadigminmarketingtheservicedominantlogicacademiasreactionstothetheoryofvargoandlusch |