Advertising standards and ethics:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thirroul, NSW.
The Spinney Press
2015
|
| Schriftenreihe: | Issues in society (Balmain, N.S.W.)
volume 394 |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (Overdrive, viewed August 24, 2015) |
| Beschreibung: | 1 online resource (65 pages) colour illustrations |
| ISBN: | 9781922084897 1922084891 |
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| 490 | 0 | |a Issues in society (Balmain, N.S.W.) |v volume 394 | |
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| 505 | 8 | |a Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. Also includes: worksheets and activities, fast facts, glossary, web links, index. Titles in the Issues in Society series are individual resource books which provide an overview on a specific subject comprised of facts and opinions. The information in this resource book is not from any single author, publication or organisation. The unique value of the Issues in Society series lies in its diversity of content and perspectives. The content comes from a wide variety of sources and includes: newspaper reports and opinion pieces, website fact sheets, magazine and journal articles, statistics and surveys, government reports, and literature from special interest groups | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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Datensatz im Suchindex
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| author2 | Healey, Justin |
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| author_facet | Healey, Justin |
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| contents | Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. Also includes: worksheets and activities, fast facts, glossary, web links, index. Titles in the Issues in Society series are individual resource books which provide an overview on a specific subject comprised of facts and opinions. The information in this resource book is not from any single author, publication or organisation. The unique value of the Issues in Society series lies in its diversity of content and perspectives. The content comes from a wide variety of sources and includes: newspaper reports and opinion pieces, website fact sheets, magazine and journal articles, statistics and surveys, government reports, and literature from special interest groups |
| ctrlnum | (ZDB-4-EBU)ocn908104230 (OCoLC)908104230 (DE-599)BVBBV045358364 |
| dewey-full | 659.1110994 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1110994 |
| dewey-search | 659.1110994 |
| dewey-sort | 3659.1110994 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358364 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
| institution | BVB |
| isbn | 9781922084897 1922084891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744955 |
| oclc_num | 908104230 |
| open_access_boolean | |
| physical | 1 online resource (65 pages) colour illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | The Spinney Press |
| record_format | marc |
| series2 | Issues in society (Balmain, N.S.W.) |
| spelling | Advertising standards and ethics edited by Justin Healey Thirroul, NSW. The Spinney Press 2015 1 online resource (65 pages) colour illustrations txt rdacontent c rdamedia cr rdacarrier Issues in society (Balmain, N.S.W.) volume 394 Online resource; title from PDF title page (Overdrive, viewed August 24, 2015) Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. Also includes: worksheets and activities, fast facts, glossary, web links, index. Titles in the Issues in Society series are individual resource books which provide an overview on a specific subject comprised of facts and opinions. The information in this resource book is not from any single author, publication or organisation. The unique value of the Issues in Society series lies in its diversity of content and perspectives. The content comes from a wide variety of sources and includes: newspaper reports and opinion pieces, website fact sheets, magazine and journal articles, statistics and surveys, government reports, and literature from special interest groups BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Standards fast Advertising Standards Australia Advertising Moral and ethical aspects Australia Healey, Justin edt |
| spellingShingle | Advertising standards and ethics Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. Also includes: worksheets and activities, fast facts, glossary, web links, index. Titles in the Issues in Society series are individual resource books which provide an overview on a specific subject comprised of facts and opinions. The information in this resource book is not from any single author, publication or organisation. The unique value of the Issues in Society series lies in its diversity of content and perspectives. The content comes from a wide variety of sources and includes: newspaper reports and opinion pieces, website fact sheets, magazine and journal articles, statistics and surveys, government reports, and literature from special interest groups BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Standards fast Advertising Standards Australia Advertising Moral and ethical aspects Australia |
| title | Advertising standards and ethics |
| title_auth | Advertising standards and ethics |
| title_exact_search | Advertising standards and ethics |
| title_full | Advertising standards and ethics edited by Justin Healey |
| title_fullStr | Advertising standards and ethics edited by Justin Healey |
| title_full_unstemmed | Advertising standards and ethics edited by Justin Healey |
| title_short | Advertising standards and ethics |
| title_sort | advertising standards and ethics |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Moral and ethical aspects fast Advertising / Standards fast Advertising Standards Australia Advertising Moral and ethical aspects Australia |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Moral and ethical aspects Advertising / Standards Advertising Standards Australia Advertising Moral and ethical aspects Australia |
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