How contemporary publishers reach out to their customers: transition from B2B to B2C marketing in the publishing industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2014
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (ebrary, viewed February 23, 2015) |
| Beschreibung: | 1 online resource (87 pages) illustrations |
| ISBN: | 9783842811003 3842811004 |
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| 505 | 8 | |a This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers' online presences, and the | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Publishers and publishing |2 fast | |
| 650 | 4 | |a Publishers and publishing |v Handbooks, manuals, etc |a Electronic commerce |x Management |a Marketing |x Management |v Handbooks, manuals, etc |a Customer relations | |
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Datensatz im Suchindex
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| author | Sutton, Kim Maya |
| author_facet | Sutton, Kim Maya |
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| contents | This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers' online presences, and the |
| ctrlnum | (ZDB-4-EBU)ocn906186324 (OCoLC)906186324 (DE-599)BVBBV045358288 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045358288 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:55Z |
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| isbn | 9783842811003 3842811004 |
| language | English |
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| spelling | Sutton, Kim Maya Verfasser aut How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton Hamburg Diplomica Verlag 2014 1 online resource (87 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed February 23, 2015) This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers' online presences, and the BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Electronic commerce / Management fast Marketing / Management fast Publishers and publishing fast Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations Erscheint auch als Druck-Ausgabe Sutton, Kim Maya How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry Hamburg : Diplomica Verlag, 2013 9783842861008 |
| spellingShingle | Sutton, Kim Maya How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers' online presences, and the BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Electronic commerce / Management fast Marketing / Management fast Publishers and publishing fast Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
| title | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_auth | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_exact_search | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_full | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_fullStr | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_full_unstemmed | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_short | How contemporary publishers reach out to their customers |
| title_sort | how contemporary publishers reach out to their customers transition from b2b to b2c marketing in the publishing industry |
| title_sub | transition from B2B to B2C marketing in the publishing industry |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Electronic commerce / Management fast Marketing / Management fast Publishers and publishing fast Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations Electronic commerce / Management Marketing / Management Publishers and publishing Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
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