Entertainment, media & advertising market research handbook 2015-2016: = Market research handbook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA
Richard K. Miller & Associates
[2015]
2015 |
| Ausgabe: | 14th edition |
| Schriftenreihe: | RKMA market research handbook series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (EBSCO, viewed August 4, 2015) |
| Beschreibung: | 1 online resource (355 pages) |
| ISBN: | 9781577832195 1577832191 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045358000 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781577832195 |9 978-1-57783-219-5 | ||
| 020 | |a 1577832191 |9 1-57783-219-1 | ||
| 035 | |a (ZDB-4-EBU)ocn899745081 | ||
| 035 | |a (OCoLC)899745081 | ||
| 035 | |a (DE-599)BVBBV045358000 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/3 |2 23 | |
| 100 | 1 | |a Miller, Richard K. |d 1946- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2015-2016 |b = Market research handbook |c by Richard K. Miller and Kelli Washington |
| 246 | 1 | 3 | |a Market research handbook |
| 246 | 1 | 1 | |a Market research handbook |
| 250 | |a 14th edition | ||
| 264 | 1 | |a Loganville, GA |b Richard K. Miller & Associates |c [2015] | |
| 264 | 1 | |c 2015 | |
| 300 | |a 1 online resource (355 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a RKMA market research handbook series | |
| 500 | |a Online resource; title from PDF title page (EBSCO, viewed August 4, 2015) | ||
| 546 | |a Text in English | ||
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Leisure / Research |2 fast | |
| 650 | 7 | |a Advertising / Research |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Marketing research |v Handbooks, manuals, etc |a Leisure |x Research |z United States |v Handbooks, manuals, etc |a Advertising |x Research |z United States |v Handbooks, manuals, etc |a Consumer behavior |v Handbooks, manuals, etc | |
| 700 | 1 | |a Washington, Kelli D. |e Sonstige |4 oth | |
| 710 | 2 | |a Richard K. Miller & Associates |4 publisher |4 pbl | |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030744592 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=991210 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179188971732992 |
|---|---|
| any_adam_object | |
| author | Miller, Richard K. 1946- |
| author_facet | Miller, Richard K. 1946- |
| author_role | aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm |
| building | Verbundindex |
| bvnumber | BV045358000 |
| collection | ZDB-4-EBU |
| ctrlnum | (ZDB-4-EBU)ocn899745081 (OCoLC)899745081 (DE-599)BVBBV045358000 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 14th edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02197nmm a2200517zc 4500</leader><controlfield tag="001">BV045358000</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781577832195</subfield><subfield code="9">978-1-57783-219-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1577832191</subfield><subfield code="9">1-57783-219-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn899745081</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)899745081</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045358000</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Miller, Richard K.</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entertainment, media & advertising market research handbook 2015-2016</subfield><subfield code="b">= Market research handbook</subfield><subfield code="c">by Richard K. Miller and Kelli Washington</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Market research handbook</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Market research handbook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">14th edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Loganville, GA</subfield><subfield code="b">Richard K. Miller & Associates</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (355 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">RKMA market research handbook series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from PDF title page (EBSCO, viewed August 4, 2015)</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">Text in English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Leisure / Research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising / Research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Leisure</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Advertising</subfield><subfield code="x">Research</subfield><subfield code="z">United States</subfield><subfield code="v">Handbooks, manuals, etc</subfield><subfield code="a">Consumer behavior</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Washington, Kelli D.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Richard K. Miller & Associates</subfield><subfield code="4">publisher</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030744592</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=991210</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045358000 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:54Z |
| institution | BVB |
| isbn | 9781577832195 1577832191 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744592 |
| oclc_num | 899745081 |
| open_access_boolean | |
| physical | 1 online resource (355 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Richard K. Miller & Associates |
| record_format | marc |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. 1946- Verfasser aut Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook by Richard K. Miller and Kelli Washington Market research handbook 14th edition Loganville, GA Richard K. Miller & Associates [2015] 2015 1 online resource (355 pages) txt rdacontent c rdamedia cr rdacarrier RKMA market research handbook series Online resource; title from PDF title page (EBSCO, viewed August 4, 2015) Text in English Marketing research fast Leisure / Research fast Advertising / Research fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc Washington, Kelli D. Sonstige oth Richard K. Miller & Associates publisher pbl |
| spellingShingle | Miller, Richard K. 1946- Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook Marketing research fast Leisure / Research fast Advertising / Research fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| title | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook |
| title_alt | Market research handbook |
| title_auth | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook |
| title_exact_search | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook |
| title_full | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_fullStr | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_full_unstemmed | Entertainment, media & advertising market research handbook 2015-2016 = Market research handbook by Richard K. Miller and Kelli Washington |
| title_short | Entertainment, media & advertising market research handbook 2015-2016 |
| title_sort | entertainment media advertising market research handbook 2015 2016 market research handbook |
| title_sub | = Market research handbook |
| topic | Marketing research fast Leisure / Research fast Advertising / Research fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| topic_facet | Marketing research Leisure / Research Advertising / Research Consumer behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing research Handbooks, manuals, etc Leisure Research United States Handbooks, manuals, etc Advertising Research United States Handbooks, manuals, etc Consumer behavior Handbooks, manuals, etc |
| work_keys_str_mv | AT millerrichardk entertainmentmediaadvertisingmarketresearchhandbook20152016marketresearchhandbook AT washingtonkellid entertainmentmediaadvertisingmarketresearchhandbook20152016marketresearchhandbook AT richardkmillerassociates entertainmentmediaadvertisingmarketresearchhandbook20152016marketresearchhandbook AT millerrichardk marketresearchhandbook AT washingtonkellid marketresearchhandbook AT richardkmillerassociates marketresearchhandbook |