International marketing management: strategies, concepts and cases in Europe
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Munich [Germany]
Oldenbourg Verlag Munchen
2011
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Includes index Online resource; title from PDF title page (ebrary, viewed July 21, 2014) |
| Beschreibung: | 1 online resource (340 pages) illustrations, tables, charts, photographs |
| ISBN: | 9783486709223 3486709224 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045357670 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9783486709223 |9 978-3-486-70922-3 | ||
| 020 | |a 3486709224 |9 3-486-70922-4 | ||
| 035 | |a (ZDB-4-EBU)ocn889301377 | ||
| 035 | |a (OCoLC)889301377 | ||
| 035 | |a (DE-599)BVBBV045357670 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.848 |2 23 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Glowik, Mario |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing management |b strategies, concepts and cases in Europe |c by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| 264 | 1 | |a Munich [Germany] |b Oldenbourg Verlag Munchen |c 2011 | |
| 264 | 4 | |c 2011 | |
| 300 | |a 1 online resource (340 pages) |b illustrations, tables, charts, photographs | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Online resource; title from PDF title page (ebrary, viewed July 21, 2014) | ||
| 505 | 8 | |a This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Export marketing / Management |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Export marketing |z Europe |x Management |a Marketing |z Europe |a Export marketing |x Management |a International trade | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Auslandsgeschäft |0 (DE-588)4003763-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Auslandsgeschäft |0 (DE-588)4003763-0 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Smyczek, Sawomir |e Sonstige |4 oth | |
| 700 | 1 | |a Engel-Haas, Christiane |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Glowik, Mario |t International marketing management : strategies, concepts and cases in Europe |d Munich, [Germany] : Oldenbourg Verlag Munchen, 2011 |h ix, 325 pages |z 9783486597493 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030744262 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179188354121728 |
|---|---|
| any_adam_object | |
| author | Glowik, Mario |
| author2 | Engel-Haas, Christiane |
| author2_role | edt |
| author2_variant | c e h ceh |
| author_facet | Glowik, Mario Engel-Haas, Christiane |
| author_role | aut |
| author_sort | Glowik, Mario |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV045357670 |
| classification_rvk | QP 680 |
| collection | ZDB-4-EBU |
| contents | This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning |
| ctrlnum | (ZDB-4-EBU)ocn889301377 (OCoLC)889301377 (DE-599)BVBBV045357670 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03406nmm a2200613zc 4500</leader><controlfield tag="001">BV045357670</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783486709223</subfield><subfield code="9">978-3-486-70922-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3486709224</subfield><subfield code="9">3-486-70922-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn889301377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)889301377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045357670</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.848</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Glowik, Mario</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing management</subfield><subfield code="b">strategies, concepts and cases in Europe</subfield><subfield code="c">by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Munich [Germany]</subfield><subfield code="b">Oldenbourg Verlag Munchen</subfield><subfield code="c">2011</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (340 pages)</subfield><subfield code="b">illustrations, tables, charts, photographs</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from PDF title page (ebrary, viewed July 21, 2014)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Export marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">International trade</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="z">Europe</subfield><subfield code="x">Management</subfield><subfield code="a">Marketing</subfield><subfield code="z">Europe</subfield><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield><subfield code="a">International trade</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Auslandsgeschäft</subfield><subfield code="0">(DE-588)4003763-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Auslandsgeschäft</subfield><subfield code="0">(DE-588)4003763-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Smyczek, Sawomir</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Engel-Haas, Christiane</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Glowik, Mario</subfield><subfield code="t">International marketing management : strategies, concepts and cases in Europe</subfield><subfield code="d">Munich, [Germany] : Oldenbourg Verlag Munchen, 2011</subfield><subfield code="h">ix, 325 pages</subfield><subfield code="z">9783486597493</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030744262</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=757851</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045357670 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:54Z |
| institution | BVB |
| isbn | 9783486709223 3486709224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744262 |
| oclc_num | 889301377 |
| open_access_boolean | |
| physical | 1 online resource (340 pages) illustrations, tables, charts, photographs |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Oldenbourg Verlag Munchen |
| record_format | marc |
| spelling | Glowik, Mario Verfasser aut International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas Munich [Germany] Oldenbourg Verlag Munchen 2011 2011 1 online resource (340 pages) illustrations, tables, charts, photographs txt rdacontent c rdamedia cr rdacarrier Includes index Online resource; title from PDF title page (ebrary, viewed July 21, 2014) This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Smyczek, Sawomir Sonstige oth Engel-Haas, Christiane edt Erscheint auch als Druck-Ausgabe Glowik, Mario International marketing management : strategies, concepts and cases in Europe Munich, [Germany] : Oldenbourg Verlag Munchen, 2011 ix, 325 pages 9783486597493 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Glowik, Mario International marketing management strategies, concepts and cases in Europe This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed in the first chapters of the book, the firm's business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4003763-0 (DE-588)4168907-0 |
| title | International marketing management strategies, concepts and cases in Europe |
| title_auth | International marketing management strategies, concepts and cases in Europe |
| title_exact_search | International marketing management strategies, concepts and cases in Europe |
| title_full | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_fullStr | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_full_unstemmed | International marketing management strategies, concepts and cases in Europe by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas |
| title_short | International marketing management |
| title_sort | international marketing management strategies concepts and cases in europe |
| title_sub | strategies, concepts and cases in Europe |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Management fast International trade fast Marketing fast Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing (DE-588)4125431-4 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Export marketing / Management International trade Marketing Export marketing Europe Management Marketing Europe Export marketing Management International trade Internationales Marketing Auslandsgeschäft Marketingmanagement |
| work_keys_str_mv | AT glowikmario internationalmarketingmanagementstrategiesconceptsandcasesineurope AT smyczeksawomir internationalmarketingmanagementstrategiesconceptsandcasesineurope AT engelhaaschristiane internationalmarketingmanagementstrategiesconceptsandcasesineurope |