Hello, my name is awesome: how to create brand names that stick
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
[2014]
|
| Schriftenreihe: | BK business book
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Includes index Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9781626561885 1626561885 9781626561878 1626561877 |
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| 245 | 1 | 0 | |a Hello, my name is awesome |b how to create brand names that stick |c Alexandra Watkins |
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| 505 | 8 | |a "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- | |
| 505 | 8 | |a Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804179188274429952 |
|---|---|
| any_adam_object | |
| author | Watkins, Alexandra |
| author_facet | Watkins, Alexandra |
| author_role | aut |
| author_sort | Watkins, Alexandra |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV045357617 |
| collection | ZDB-4-EBU |
| contents | "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells |
| ctrlnum | (ZDB-4-EBU)ocn886106710 (OCoLC)886106710 (DE-599)BVBBV045357617 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357617 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781626561885 1626561885 9781626561878 1626561877 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744209 |
| oclc_num | 886106710 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Berrett-Koehler Publishers |
| record_format | marc |
| series2 | BK business book |
| spelling | Watkins, Alexandra Verfasser aut Hello, my name is awesome how to create brand names that stick Alexandra Watkins San Francisco Berrett-Koehler Publishers [2014] 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier BK business book Includes index Print version record "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand name products fast Branding (Marketing) fast Branding (Marketing) Brand name products Erscheint auch als Druck-Ausgabe Watkins, Alexandra Hello, my name is awesome 9781626561861 |
| spellingShingle | Watkins, Alexandra Hello, my name is awesome how to create brand names that stick "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand name products fast Branding (Marketing) fast Branding (Marketing) Brand name products |
| title | Hello, my name is awesome how to create brand names that stick |
| title_auth | Hello, my name is awesome how to create brand names that stick |
| title_exact_search | Hello, my name is awesome how to create brand names that stick |
| title_full | Hello, my name is awesome how to create brand names that stick Alexandra Watkins |
| title_fullStr | Hello, my name is awesome how to create brand names that stick Alexandra Watkins |
| title_full_unstemmed | Hello, my name is awesome how to create brand names that stick Alexandra Watkins |
| title_short | Hello, my name is awesome |
| title_sort | hello my name is awesome how to create brand names that stick |
| title_sub | how to create brand names that stick |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Brand name products fast Branding (Marketing) fast Branding (Marketing) Brand name products |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Marketing / General Brand name products Branding (Marketing) Branding (Marketing) Brand name products |
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