Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Newmarket, ON]
Brainmass, Inc.
[2011]
|
| Subjects: | |
| Online Access: | FLA01 |
| Physical Description: | 1 online resource |
| ISBN: | 9781927639092 1927639093 |
Staff View
MARC
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| 505 | 8 | |a This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
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| contents | This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students |
| ctrlnum | (ZDB-4-EBU)ocn885261422 (OCoLC)885261422 (DE-599)BVBBV045357612 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357612 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781927639092 1927639093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744204 |
| oclc_num | 885261422 |
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| physical | 1 online resource |
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| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Brainmass, Inc. |
| record_format | marc |
| spelling | Torte, Rob Verfasser aut Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte [Newmarket, ON] Brainmass, Inc. [2011] 1 online resource txt rdacontent c rdamedia cr rdacarrier This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| spellingShingle | Torte, Rob Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| title | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_auth | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_exact_search | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_full | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_fullStr | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_full_unstemmed | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_short | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_sort | everything you need to know about direct response technologies and databases for internet marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing |
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