Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Newmarket, ON]
Brainmass, Inc.
[2011]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | 1 online resource |
| ISBN: | 9781927639092 1927639093 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045357612 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9781927639092 |9 978-1-927639-09-2 | ||
| 020 | |a 1927639093 |9 1-927639-09-3 | ||
| 035 | |a (ZDB-4-EBU)ocn885261422 | ||
| 035 | |a (OCoLC)885261422 | ||
| 035 | |a (DE-599)BVBBV045357612 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 |2 23 | |
| 100 | 1 | |a Torte, Rob |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |c by Rob Torte |
| 264 | 1 | |a [Newmarket, ON] |b Brainmass, Inc. |c [2011] | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 4 | |a Internet marketing | |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030744204 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=529721 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179188261847040 |
|---|---|
| any_adam_object | |
| author | Torte, Rob |
| author_facet | Torte, Rob |
| author_role | aut |
| author_sort | Torte, Rob |
| author_variant | r t rt |
| building | Verbundindex |
| bvnumber | BV045357612 |
| collection | ZDB-4-EBU |
| contents | This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students |
| ctrlnum | (ZDB-4-EBU)ocn885261422 (OCoLC)885261422 (DE-599)BVBBV045357612 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01872nmm a2200385zc 4500</leader><controlfield tag="001">BV045357612</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781927639092</subfield><subfield code="9">978-1-927639-09-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1927639093</subfield><subfield code="9">1-927639-09-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn885261422</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)885261422</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045357612</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Torte, Rob</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing</subfield><subfield code="c">by Rob Torte</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Newmarket, ON]</subfield><subfield code="b">Brainmass, Inc.</subfield><subfield code="c">[2011]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030744204</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=529721</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045357612 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781927639092 1927639093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744204 |
| oclc_num | 885261422 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Brainmass, Inc. |
| record_format | marc |
| spelling | Torte, Rob Verfasser aut Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte [Newmarket, ON] Brainmass, Inc. [2011] 1 online resource txt rdacontent c rdamedia cr rdacarrier This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| spellingShingle | Torte, Rob Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| title | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_auth | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_exact_search | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_full | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_fullStr | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_full_unstemmed | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing by Rob Torte |
| title_short | Everything You Need to Know About Direct Response Technologies and Databases for Internet Marketing |
| title_sort | everything you need to know about direct response technologies and databases for internet marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing |
| work_keys_str_mv | AT torterob everythingyouneedtoknowaboutdirectresponsetechnologiesanddatabasesforinternetmarketing |