Building your brand: a practical guide for nonprofit organizations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Morgan James Publishing
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (x, 127 pages) illustrations |
| ISBN: | 9781614486763 161448676X |
Internformat
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| 245 | 1 | 0 | |a Building your brand |b a practical guide for nonprofit organizations |c Michele Levy |
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| 505 | 8 | |a Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Management |2 fast | |
| 650 | 7 | |a Nonprofit organizations / Marketing |2 fast | |
| 650 | 4 | |a Nonprofit organizations |x Management |a Nonprofit organizations |x Marketing |a Branding (Marketing) | |
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Datensatz im Suchindex
| _version_ | 1804179188253458432 |
|---|---|
| any_adam_object | |
| author | Levy, Michele |
| author_facet | Levy, Michele |
| author_role | aut |
| author_sort | Levy, Michele |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV045357604 |
| collection | ZDB-4-EBU |
| contents | Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand |
| ctrlnum | (ZDB-4-EBU)ocn884926928 (OCoLC)884926928 (DE-599)BVBBV045357604 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357604 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781614486763 161448676X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744196 |
| oclc_num | 884926928 |
| open_access_boolean | |
| physical | 1 online resource (x, 127 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Morgan James Publishing |
| record_format | marc |
| spelling | Levy, Michele Verfasser aut Building your brand a practical guide for nonprofit organizations Michele Levy New York Morgan James Publishing [2014] 1 online resource (x, 127 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Nonprofit organizations Management Nonprofit organizations Marketing Branding (Marketing) Erscheint auch als Druck-Ausgabe Levy, Michele (Marketing consultant) Building your brand 9781614486756 |
| spellingShingle | Levy, Michele Building your brand a practical guide for nonprofit organizations Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site?? * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . . to have the "right" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Nonprofit organizations Management Nonprofit organizations Marketing Branding (Marketing) |
| title | Building your brand a practical guide for nonprofit organizations |
| title_auth | Building your brand a practical guide for nonprofit organizations |
| title_exact_search | Building your brand a practical guide for nonprofit organizations |
| title_full | Building your brand a practical guide for nonprofit organizations Michele Levy |
| title_fullStr | Building your brand a practical guide for nonprofit organizations Michele Levy |
| title_full_unstemmed | Building your brand a practical guide for nonprofit organizations Michele Levy |
| title_short | Building your brand |
| title_sort | building your brand a practical guide for nonprofit organizations |
| title_sub | a practical guide for nonprofit organizations |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Nonprofit organizations / Management fast Nonprofit organizations / Marketing fast Nonprofit organizations Management Nonprofit organizations Marketing Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Nonprofit organizations / Management Nonprofit organizations / Marketing Nonprofit organizations Management Nonprofit organizations Marketing Branding (Marketing) |
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