Studies in marketing and advertising:
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ipswich, Massachusetts
Salem Press
2014
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (ebrary, viewed May 22, 2014) |
| Beschreibung: | 1 online resource (110 pages) illustrations |
| ISBN: | 9781429835855 1429835850 |
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| 264 | 4 | |c 2014 | |
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| 500 | |a Online resource; title from PDF title page (ebrary, viewed May 22, 2014) | ||
| 505 | 8 | |a The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Advertising / Management |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Marketing |z United States |x Management |a Advertising |z United States |x Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Editors of Salem Press |t Studies in marketing and advertising |d Ipswich, Massachusetts : Salem Press, 2014 |h vi, 104 pages |k Business Reference Guide |z 9780824214258 |
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Datensatz im Suchindex
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| author_facet | Editors of Salem Press |
| author_sort | Editors of Salem Press |
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| bvnumber | BV045357433 |
| collection | ZDB-4-EBU |
| contents | The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services |
| ctrlnum | (ZDB-4-EBU)ocn882253557 (OCoLC)882253557 (DE-599)BVBBV045357433 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357433 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9781429835855 1429835850 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744025 |
| oclc_num | 882253557 |
| open_access_boolean | |
| physical | 1 online resource (110 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Salem Press |
| record_format | marc |
| spelling | Editors of Salem Press Verfasser aut Studies in marketing and advertising the editors of Salem Press Ipswich, Massachusetts Salem Press 2014 2014 1 online resource (110 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed May 22, 2014) The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Management fast Marketing / Management fast Marketing United States Management Advertising United States Management Erscheint auch als Druck-Ausgabe Editors of Salem Press Studies in marketing and advertising Ipswich, Massachusetts : Salem Press, 2014 vi, 104 pages Business Reference Guide 9780824214258 |
| spellingShingle | Studies in marketing and advertising The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Management fast Marketing / Management fast Marketing United States Management Advertising United States Management |
| title | Studies in marketing and advertising |
| title_auth | Studies in marketing and advertising |
| title_exact_search | Studies in marketing and advertising |
| title_full | Studies in marketing and advertising the editors of Salem Press |
| title_fullStr | Studies in marketing and advertising the editors of Salem Press |
| title_full_unstemmed | Studies in marketing and advertising the editors of Salem Press |
| title_short | Studies in marketing and advertising |
| title_sort | studies in marketing and advertising |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Advertising / Management fast Marketing / Management fast Marketing United States Management Advertising United States Management |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Advertising / Management Marketing / Management Marketing United States Management Advertising United States Management |
| work_keys_str_mv | AT editorsofsalempress studiesinmarketingandadvertising |