Loyalty cards in the apparel industry in Germany and Spain:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2014
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (133 pages) |
| ISBN: | 9783954895151 3954895153 |
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| 505 | 8 | |a Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Economics / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Reference |2 bisacsh | |
| 650 | 7 | |a Clothing trade |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 4 | |a Customer loyalty |a Clothing trade | |
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| author | Janotta, Sarah-Mailin |
| author_facet | Janotta, Sarah-Mailin |
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| contents | Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout |
| ctrlnum | (ZDB-4-EBU)ocn871780113 (OCoLC)871780113 (DE-599)BVBBV045357141 |
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| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357141 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:53Z |
| institution | BVB |
| isbn | 9783954895151 3954895153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030743733 |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Diplomica Verlag |
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| spelling | Janotta, Sarah-Mailin Verfasser aut Loyalty cards in the apparel industry in Germany and Spain Hamburg Diplomica Verlag 2014 1 online resource (133 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Clothing trade fast Customer loyalty fast Customer loyalty Clothing trade Erscheint auch als Druck-Ausgabe 9783954890156 |
| spellingShingle | Janotta, Sarah-Mailin Loyalty cards in the apparel industry in Germany and Spain Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Clothing trade fast Customer loyalty fast Customer loyalty Clothing trade |
| title | Loyalty cards in the apparel industry in Germany and Spain |
| title_auth | Loyalty cards in the apparel industry in Germany and Spain |
| title_exact_search | Loyalty cards in the apparel industry in Germany and Spain |
| title_full | Loyalty cards in the apparel industry in Germany and Spain |
| title_fullStr | Loyalty cards in the apparel industry in Germany and Spain |
| title_full_unstemmed | Loyalty cards in the apparel industry in Germany and Spain |
| title_short | Loyalty cards in the apparel industry in Germany and Spain |
| title_sort | loyalty cards in the apparel industry in germany and spain |
| topic | BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Clothing trade fast Customer loyalty fast Customer loyalty Clothing trade |
| topic_facet | BUSINESS & ECONOMICS / Economics / General BUSINESS & ECONOMICS / Reference Clothing trade Customer loyalty Customer loyalty Clothing trade |
| work_keys_str_mv | AT janottasarahmailin loyaltycardsintheapparelindustryingermanyandspain |