Brand zero: the complete branding guide for start-ups = Complete branding guide for start-ups
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Singapore
Marshall Cavendish Business
2014
|
Schlagworte: | |
Online-Zugang: | FLA01 |
Beschreibung: | Online resource; title from title page (Safari, viewed Jan. 29, 2014) |
Beschreibung: | 1 online resource (1 volume) illustrations |
ISBN: | 9789814516747 9814516740 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV045357087 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | cr|uuu---uuuuu | ||
008 | 181212s2014 |||| o||u| ||||||eng d | ||
020 | |a 9789814516747 |9 978-981-4516-74-7 | ||
020 | |a 9814516740 |9 981-4516-74-0 | ||
035 | |a (ZDB-4-EBU)ocn870335964 | ||
035 | |a (OCoLC)870335964 | ||
035 | |a (DE-599)BVBBV045357087 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
082 | 0 | |a 658.827 |2 23 | |
100 | 1 | |a Tai, Jacky |d 1970- |e Verfasser |4 aut | |
245 | 1 | 0 | |a Brand zero |b the complete branding guide for start-ups = Complete branding guide for start-ups |c Jacky Tai |
246 | 1 | 3 | |a Complete branding guide for start-ups |
246 | 1 | 1 | |a Complete branding guide for start-ups |
264 | 1 | |a Singapore |b Marshall Cavendish Business |c 2014 | |
264 | 4 | |c 2014 | |
300 | |a 1 online resource (1 volume) |b illustrations | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Online resource; title from title page (Safari, viewed Jan. 29, 2014) | ||
505 | 8 | |a If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 7 | |a Brand name products / Management |2 fast | |
650 | 7 | |a Branding (Marketing) |2 fast | |
650 | 4 | |a Branding (Marketing) |a Brand name products |x Management | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Tai, Jacky, 1970- |t Brand zero |z 9789814408349 |
912 | |a ZDB-4-EBU | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-030743678 | ||
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=672266 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804179187307642880 |
---|---|
any_adam_object | |
author | Tai, Jacky 1970- |
author_facet | Tai, Jacky 1970- |
author_role | aut |
author_sort | Tai, Jacky 1970- |
author_variant | j t jt |
building | Verbundindex |
bvnumber | BV045357087 |
collection | ZDB-4-EBU |
contents | If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone |
ctrlnum | (ZDB-4-EBU)ocn870335964 (OCoLC)870335964 (DE-599)BVBBV045357087 |
dewey-full | 658.827 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02268nmm a2200457zc 4500</leader><controlfield tag="001">BV045357087</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814516747</subfield><subfield code="9">978-981-4516-74-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814516740</subfield><subfield code="9">981-4516-74-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn870335964</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)870335964</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045357087</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tai, Jacky</subfield><subfield code="d">1970-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand zero</subfield><subfield code="b">the complete branding guide for start-ups = Complete branding guide for start-ups</subfield><subfield code="c">Jacky Tai</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Complete branding guide for start-ups</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Complete branding guide for start-ups</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Marshall Cavendish Business</subfield><subfield code="c">2014</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (1 volume)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from title page (Safari, viewed Jan. 29, 2014)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Brand name products / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Tai, Jacky, 1970-</subfield><subfield code="t">Brand zero</subfield><subfield code="z">9789814408349</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030743678</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=672266</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV045357087 |
illustrated | Illustrated |
indexdate | 2024-07-10T08:15:53Z |
institution | BVB |
isbn | 9789814516747 9814516740 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030743678 |
oclc_num | 870335964 |
open_access_boolean | |
physical | 1 online resource (1 volume) illustrations |
psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Marshall Cavendish Business |
record_format | marc |
spelling | Tai, Jacky 1970- Verfasser aut Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups Jacky Tai Complete branding guide for start-ups Singapore Marshall Cavendish Business 2014 2014 1 online resource (1 volume) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from title page (Safari, viewed Jan. 29, 2014) If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Branding (Marketing) Brand name products Management Erscheint auch als Druck-Ausgabe Tai, Jacky, 1970- Brand zero 9789814408349 |
spellingShingle | Tai, Jacky 1970- Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Branding (Marketing) Brand name products Management |
title | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups |
title_alt | Complete branding guide for start-ups |
title_auth | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups |
title_exact_search | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups |
title_full | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups Jacky Tai |
title_fullStr | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups Jacky Tai |
title_full_unstemmed | Brand zero the complete branding guide for start-ups = Complete branding guide for start-ups Jacky Tai |
title_short | Brand zero |
title_sort | brand zero the complete branding guide for start ups complete branding guide for start ups |
title_sub | the complete branding guide for start-ups = Complete branding guide for start-ups |
topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products / Management fast Branding (Marketing) fast Branding (Marketing) Brand name products Management |
topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products / Management Branding (Marketing) Branding (Marketing) Brand name products Management |
work_keys_str_mv | AT taijacky brandzerothecompletebrandingguideforstartupscompletebrandingguideforstartups AT taijacky completebrandingguideforstartups |