Selling under the swastika: advertising and commercial culture in Nazi Germany
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California
Stanford University Press
[2014]
|
| Schlagworte: |
Advertising
> Political aspects
> Germany
> History
> 20th century
> Advertising
> Germany
> History
> 19th century
> Advertising
> Germany
> History
> 20th century
|
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (ebrary, viewed November 26, 2013) |
| Beschreibung: | 1 online resource (361 pages) |
| ISBN: | 9780804788830 0804788839 |
Internformat
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| 505 | 8 | |a Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Swett, Pamela |
| author_facet | Swett, Pamela |
| author_role | aut |
| author_sort | Swett, Pamela |
| author_variant | p s ps |
| building | Verbundindex |
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| contents | Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he |
| ctrlnum | (ZDB-4-EBU)ocn865853494 (OCoLC)865853494 (DE-599)BVBBV045356967 |
| dewey-full | 659.10943/09043 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10943/09043 |
| dewey-search | 659.10943/09043 |
| dewey-sort | 3659.10943 49043 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Geschichte Wirtschaftswissenschaften |
| era | 1800-1999 fast Geschichte 1933-1945 gnd |
| era_facet | 1800-1999 Geschichte 1933-1945 |
| format | Electronic eBook |
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| language | English |
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| spelling | Swett, Pamela Verfasser aut Selling under the swastika advertising and commercial culture in Nazi Germany Pamela Swett Stanford, California Stanford University Press [2014] 2014 1 online resource (361 pages) txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed November 26, 2013) Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he 1800-1999 fast Geschichte 1933-1945 gnd rswk-swf BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Political aspects fast Advertising Political aspects Germany History 20th century Advertising Germany History 19th century Advertising Germany History 20th century Werbung (DE-588)4065541-6 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Werbung (DE-588)4065541-6 s Geschichte 1933-1945 z 1\p DE-604 Erscheint auch als Druck-Ausgabe Swett, Pamela Selling under the Swastika : Advertising and Commercial Culture in Nazi Germany Palo Alto : Stanford University Press, 2013 9780804773553 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Swett, Pamela Selling under the swastika advertising and commercial culture in Nazi Germany Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Political aspects fast Advertising Political aspects Germany History 20th century Advertising Germany History 19th century Advertising Germany History 20th century Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4011882-4 |
| title | Selling under the swastika advertising and commercial culture in Nazi Germany |
| title_auth | Selling under the swastika advertising and commercial culture in Nazi Germany |
| title_exact_search | Selling under the swastika advertising and commercial culture in Nazi Germany |
| title_full | Selling under the swastika advertising and commercial culture in Nazi Germany Pamela Swett |
| title_fullStr | Selling under the swastika advertising and commercial culture in Nazi Germany Pamela Swett |
| title_full_unstemmed | Selling under the swastika advertising and commercial culture in Nazi Germany Pamela Swett |
| title_short | Selling under the swastika |
| title_sort | selling under the swastika advertising and commercial culture in nazi germany |
| title_sub | advertising and commercial culture in Nazi Germany |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Political aspects fast Advertising Political aspects Germany History 20th century Advertising Germany History 19th century Advertising Germany History 20th century Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising / Political aspects Advertising Political aspects Germany History 20th century Advertising Germany History 19th century Advertising Germany History 20th century Werbung Deutschland |
| work_keys_str_mv | AT swettpamela sellingundertheswastikaadvertisingandcommercialcultureinnazigermany |